Apple has made a major move in the streaming world by hiring Lauren Fry, an advertising executive, to help build a video advertising business for its Apple TV Plus streaming service. Fry\’s hiring signals Apple\’s intent to move into ads on Apple TV Plus, which is currently only available with a paid subscription. An ad-supported tier that would presumably be more affordable than the current subscription model could be a way for Apple to bring in new subscribers. This move is very common among streaming services, as Netflix, Disney Plus, and HBO Max have all launched ad-supported tiers of their services in the past year. Apple has yet to comment on Fry\’s hiring, but it appears they are taking steps to run ads alongside their shows.
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