Tag: cook

  • How an entrepreneur, who didn’t know how to cook, started a recipe company

    جب تک کہ آپ کھانے کے شوقین نہیں ہیں، \”رات کے کھانے کے لیے کیا ہے\” شاید اکثر گھرانوں میں ہر روز بولا جانے والا جملہ ہے۔

    دس سال پہلے، سائیڈ شیف بانی اور سی ای او کیون یو نے ایک آل ان ون کھانا پکانے، خریداری اور کھانے کی منصوبہ بندی کرنے والی ایپ بنا کر اس سوال کا جواب دینا آسان بنانے کا ارادہ کیا۔ بعد میں اس نے کیڈینس ہارڈنبرگ کو شریک بانی اور COO کے طور پر لایا۔

    ریسیپی مینجمنٹ بذات خود کوئی نیا تصور نہیں ہے، اور سائیڈ شیف ایک ایسے شعبے میں ٹیکنالوجی لانے والے اسٹارٹ اپس کے گروپ میں شامل ہے جہاں ہاتھ سے لکھی ہوئی ترکیبیں فولڈر یا رولوڈیکس میں رکھی جاتی ہیں۔ ہم نے ایسی کمپنیاں دیکھی ہیں۔ گیلی سلوشنز اور میز ریستوران کے لئے کرتے ہیں، جبکہ موسل, پھٹنا, کھانے والا اور یہاں تک کہ انسٹا کارٹ صارفین کے لیے ایپس بنا رہے ہیں۔

    تاہم، SideChef کی \”خفیہ چٹنی،\” اگر آپ چاہیں تو، اس کی 12,000 سے زیادہ خریداری کے قابل ترکیبیں ہیں جو آپ کی کارٹ میں شامل کی جا سکتی ہیں اور اس ترکیب کو بنانے کے لیے درکار تمام اجزاء Walmart سے اسٹور میں پک اپ کے لیے ڈیلیور یا دستیاب کرائے جاتے ہیں۔ یہاں ایک \”اپنا خود بنائیں\” کی خصوصیت بھی ہے تاکہ اکاؤنٹ ہولڈرز اپنی ترکیبیں اپ لوڈ کر سکیں اور انہیں عوامی طور پر شیئر بھی کر سکیں۔

    \"کیڈینس

    سائیڈ شیف کے شریک بانی کیڈینس ہارڈنبرگ اور کیون یو۔ تصویری کریڈٹ: سائیڈ شیف

    ایپ ڈاؤن لوڈ کرنے کے لیے مفت ہے اور اب اس کے پاس 20,000 سے زیادہ \”سمارٹ ریسیپیز\” ہیں جنہیں صارفین غذائی ترجیحات، آپ کے باورچی خانے میں پہلے سے موجود اجزاء، کھانے یا کھانا پکانے کے وقت کے مطابق فلٹر کر سکتے ہیں۔ $4.99 کی ماہانہ سبسکرپشن ہے جو کہ ایک پریمیم ورژن کے ساتھ آتا ہے جو سائیڈ شیف کے ماہرین کی ترکیبیں فراہم کرتا ہے۔

    کمپنی شروع کرنے سے پہلے، یو آٹھ سال تک ویڈیو گیم ڈویلپر تھا، وارکرافٹ اور برفانی طوفان کے ساتھ کام کرتا تھا۔ وہ تسلیم کرتا ہے کہ وہ اس وقت کھانا پکانا نہیں جانتا تھا، لیکن اس بات کا تجسس تھا کہ کیا کسی ایپ کے ذریعے قدم بہ قدم رہنمائی موجود ہے جس سے لوگوں کو کھانا پکانے میں مدد ملی۔ جب سائیڈ شیف 2014 میں لانچ ہوا تو اسے \”گوگل پلے کے لیے سال کی بہترین ایپ\” کا نام دیا گیا۔

    یو نے TechCrunch کو بتایا، \”یہ ہمارے لیے واقعی بڑی توثیق تھی۔

    اس کے بعد، کمپنی نے اپنا پہلا بیج راؤنڈ حاصل کیا اور اپنا پلیٹ فارم بنایا تاکہ ٹیبلیٹ، آئی فون، اینڈرائیڈ اور یہاں تک کہ سمارٹ ہوم ہب بھی مرحلہ وار کھانا پکانے کی ہدایات کو پڑھ سکیں۔ یو نے اسے \”اس سفر کی شروعات کے طور پر بیان کیا جس میں ہمارا مشن کسی کو کھانا پکانے کے قابل ہونے کی اجازت دینا ہے۔\”

    تاہم، ایک نقطہ تھا جہاں اس نے محسوس کیا کہ ریسیپی استعمال کرنے والوں کو منیٹائز کرنا ویڈیو گیم استعمال کرنے والوں جیسا نہیں ہے: بنیادی طور پر یہ کہ لوگ ایپ میں نہیں جا رہے ہیں اور ریسیپی خریدنے میں بہت زیادہ رقم خرچ نہیں کر رہے ہیں۔ لہٰذا، وہ کاروباری ماڈلز کی تلاش میں نکلا اور دیکھا کہ کس طرح آن لائن گروسری، اگرچہ اب بھی کم رسائی ہے، ایک رجحان بن رہا ہے۔

    یو نے مزید کہا، \”ہمارا خیال یہ تھا کہ ہمارے پاس موجود سٹرکچرڈ ڈیٹا کو لے کر تمام اجزاء کا نقشہ تیار کریں اور ایک کلک میں آپ کو لاسگنا بھیجیں۔\” \”ہمیں وہ سب کچھ معلوم ہے جس کی انہیں ضرورت ہے، اور سرونگ سائز، لہذا ہم پاستا ساس یا پاستا کی صحیح مقدار بھیجنے کے قابل ہونے کے لیے گروسری کے کچھ ڈیٹا بیس سے مماثل ہو سکتے ہیں۔\”

    SideChef نے گروسری کی ڈیلیوری کے لیے 2016 کے آس پاس Instacart کے ساتھ منسلک کیا اور شارپ، GE اور LG Electronics جیسے باورچی خانے کے آلات بنانے والی کمپنیوں کے ساتھ بھی کام کیا۔

    ان نئے کاروباری ماڈلز نے ادائیگی کر دی ہے: کمپنی نے مسلسل تین سال اپنی آمدنی میں دوگنا اضافہ کیا، جس کا کچھ حصہ عالمی وبائی مرض سے بڑھا، جب یو نے کہا کہ زیادہ لوگوں نے گھر میں کھانا پکانا شروع کیا۔

    ایک ہی وقت میں، سمارٹ کچن سائیڈ نے کمپنی کو LG کے ساتھ اس کی پہلے کی غیر اعلانیہ سیریز A اور اب سیریز B کی مزید $6 ملین فنڈنگ ​​کی طرف لے جایا۔ سیڈ، سیریز A اور سیریز B سائیڈ شیف کو ادارہ جاتی سرمایہ کاروں سے مجموعی طور پر 16 ملین ڈالر سے زیادہ دیتا ہے، بشمول آئیڈیٹ وینچرز، اے بی الیکٹرولکس، پیکاک کیپٹل گروپ، V-ZUG AG، Ilion Capital، Empower Investment، Innolead Investment، LG ٹیکنالوجی وینچرز اور KZone LLC.

    نئی فنڈنگ ​​SideChef کو ترقی کے اپنے اگلے مرحلے میں جانے کے قابل بناتی ہے جس میں ایک اینڈ ٹو اینڈ کوکنگ پلیٹ فارم شامل ہے جس میں سمارٹ کچن ٹیکنالوجیز جیسے امیج ریکگنیشن ڈیوائسز کی مدد سے خودکار کھانا پکانے اور پلیٹ فارم کی مزید منیٹائزیشن کی اجازت دی جاتی ہے، بشمول آن لائن گروسری کی خریداری، متعلقہ مارکیٹنگ۔ اور ڈیٹا بصیرت۔

    \”مجھے یقین ہے کہ ہمارے پاس دنیا میں کسی ترکیب کا سب سے زیادہ منظم ڈیٹا فارمیٹ ہے،\” یو نے کہا۔ \”جو چیز خود کو کھانا پکانا سکھانے کے طور پر شروع ہوئی وہ پوری صنعت کو جوڑنے کے لیے ایک \’روزیٹا اسٹون\’ بن گئی۔\”



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  • BTS\’ V interns as a cook in cutthroat ‘Jinny’s Kitchen\’

    [

    \"K-pop

    K-pop boy band BTS\’ V plays an intern in \”Jinny\’s Kitchen\” (tvN)

    \"From

    From left: Actors Park Seo-joon, Jung Yu-mi, Lee Seo-jin, singer V of BTS and actor Choi Woo-shik pose for photos before an online press conference. (tvN)

    Cable channel tvN’s smash-hit cooking and travel show “Youn’s Kitchen” is set to return with the spinoff series “Jinny’s Kitchen.”

    “I am at that age where I should become a boss and run my own business. I felt happy doing whatever I wanted,” actor Lee Seo-jin, the new CEO of the Korean street food restaurant featured the show, said in an online press conference Wednesday.

    Lee has worked alongside the Oscar-winning actor Youn Yuh-jung in “Youn’s Kitchen” since the show’s premiere in 2017.

    “Because ‘Youn’s Kitchen’ was promoting traditional Korean dishes to foreigners, I thought it would be interesting for Lee to sell bungeoppang overseas,” the series\’ director

    Na Young-seok said, explaining how he came up with the show\’s concept. Bungeoppang is a fish-shaped waffle filled with sweet red bean paste that is popular as a winter snack in Korea.

    “This idea developed into popular on-the-go meals and Korean street food. Luckily, we were able to open a new franchise restaurant, following the footsteps of ‘Youn’s Kitchen,’” Na added.

    Unlike the heartwarming, slow-paced “Youn’s Kitchen,” “Jinny’s Kitchen” will be more like a suspense thriller in which the restaurant crew are strictly evaluated by Lee. Throughout the series, the cast members keep each other in check and secretly reveal their own ambitions, according to the director.

    “Under a new company philosophy titled \’Making revenue is everything,\’ everyone (except Lee) worked really hard, trying to fulfill their roles. Some were saying that they wanted to open a franchise restaurant of their own, like ‘Yumi’s Kitchen,’ ‘Junny’s Kitchen’ or ‘Tae-hyung’s Kitchen,’” Na said, beaming.

    The upcoming variety show features South Korean movie stars Lee, Jung Yu-mi, Park Seo-joon, Choi Woo-shik and K-pop boy band BTS’ V. The star-studded cast sells Korean street foods including gimbap, tteokbokki, Korean-style hot dogs and more in Bacalar, a tropical destination in southern Mexico.

    \"Park

    Park Seo-joon plays a newly promoted chef in \”Jinny\’s Kitchen\” (tvN)

    Park, who is set to make his Hollywood debut in the Marvel film “The Marvels,” was surprised to discover his lesser-known greedy side.

    \”Though I got a new title, I still had a boss and a senior. Nothing really changed much for me. I always stayed inside the kitchen, working hard,\” said Park, the newly promoted chef in the series.

    “‘Jinny’s Kitchen’ is a variety show, but whenever Lee tried to close the restaurant, I started to get a little frustrated, thinking we could sell more if we worked a little longer. I felt that this is why people say, ‘Avoid the love of money,’” Park said, adding that he has come to respect people in the restaurant business even more as a result of being on the show.

    V, joining the series for the first time as an intern, said that he was more than happy to be a part of the “Jinny’s Kitchen” crew.

    \”Many tasks were waiting for me, and I had to work hard,\” V said, recalling his duties as an intern.

    “I felt grateful to be able to share unforgettable memories with everyone. As part of BTS, I considered myself as someone who couldn’t cook, but I got to be a chef in the series. After cooking some dishes, I became certain that cooking is definitely not entertaining,” V said jokingly.

    “Jinny’s Kitchen” is set to premiere at 8:50 p.m. on Friday on tvN and the streaming service Tving.

    The show will also be available in 12 countries including the US, the UK, Canada, Singapore, Hong Kong and Indonesia via Amazon Prime Video on the same day.

    By Lee Si-jin (sj_lee@heraldcorp.com)





    Source link

    Join our Facebook page
    https://www.facebook.com/groups/www.pakistanaffairs.pk

  • BTS\’ V interns as a cook in cutthroat ‘Jinny’s Kitchen\’

    [

    \"K-pop

    K-pop boy band BTS\’ V plays an intern in \”Jinny\’s Kitchen\” (tvN)

    \"From

    From left: Actors Park Seo-joon, Jung Yu-mi, Lee Seo-jin, singer V of BTS and actor Choi Woo-shik pose for photos before an online press conference. (tvN)

    Cable channel tvN’s smash-hit cooking and travel show “Youn’s Kitchen” is set to return with the spinoff series “Jinny’s Kitchen.”

    “I am at that age where I should become a boss and run my own business. I felt happy doing whatever I wanted,” actor Lee Seo-jin, the new CEO of the Korean street food restaurant featured the show, said in an online press conference Wednesday.

    Lee has worked alongside the Oscar-winning actor Youn Yuh-jung in “Youn’s Kitchen” since the show’s premiere in 2017.

    “Because ‘Youn’s Kitchen’ was promoting traditional Korean dishes to foreigners, I thought it would be interesting for Lee to sell bungeoppang overseas,” the series\’ director

    Na Young-seok said, explaining how he came up with the show\’s concept. Bungeoppang is a fish-shaped waffle filled with sweet red bean paste that is popular as a winter snack in Korea.

    “This idea developed into popular on-the-go meals and Korean street food. Luckily, we were able to open a new franchise restaurant, following the footsteps of ‘Youn’s Kitchen,’” Na added.

    Unlike the heartwarming, slow-paced “Youn’s Kitchen,” “Jinny’s Kitchen” will be more like a suspense thriller in which the restaurant crew are strictly evaluated by Lee. Throughout the series, the cast members keep each other in check and secretly reveal their own ambitions, according to the director.

    “Under a new company philosophy titled \’Making revenue is everything,\’ everyone (except Lee) worked really hard, trying to fulfill their roles. Some were saying that they wanted to open a franchise restaurant of their own, like ‘Yumi’s Kitchen,’ ‘Junny’s Kitchen’ or ‘Tae-hyung’s Kitchen,’” Na said, beaming.

    The upcoming variety show features South Korean movie stars Lee, Jung Yu-mi, Park Seo-joon, Choi Woo-shik and K-pop boy band BTS’ V. The star-studded cast sells Korean street foods including gimbap, tteokbokki, Korean-style hot dogs and more in Bacalar, a tropical destination in southern Mexico.

    \"Park

    Park Seo-joon plays a newly promoted chef in \”Jinny\’s Kitchen\” (tvN)

    Park, who is set to make his Hollywood debut in the Marvel film “The Marvels,” was surprised to discover his lesser-known greedy side.

    \”Though I got a new title, I still had a boss and a senior. Nothing really changed much for me. I always stayed inside the kitchen, working hard,\” said Park, the newly promoted chef in the series.

    “‘Jinny’s Kitchen’ is a variety show, but whenever Lee tried to close the restaurant, I started to get a little frustrated, thinking we could sell more if we worked a little longer. I felt that this is why people say, ‘Avoid the love of money,’” Park said, adding that he has come to respect people in the restaurant business even more as a result of being on the show.

    V, joining the series for the first time as an intern, said that he was more than happy to be a part of the “Jinny’s Kitchen” crew.

    \”Many tasks were waiting for me, and I had to work hard,\” V said, recalling his duties as an intern.

    “I felt grateful to be able to share unforgettable memories with everyone. As part of BTS, I considered myself as someone who couldn’t cook, but I got to be a chef in the series. After cooking some dishes, I became certain that cooking is definitely not entertaining,” V said jokingly.

    “Jinny’s Kitchen” is set to premiere at 8:50 p.m. on Friday on tvN and the streaming service Tving.

    The show will also be available in 12 countries including the US, the UK, Canada, Singapore, Hong Kong and Indonesia via Amazon Prime Video on the same day.

    By Lee Si-jin (sj_lee@heraldcorp.com)





    Source link

    Join our Facebook page
    https://www.facebook.com/groups/www.pakistanaffairs.pk

  • BTS\’ V interns as a cook in cutthroat ‘Jinny’s Kitchen\’

    [

    \"K-pop

    K-pop boy band BTS\’ V plays an intern in \”Jinny\’s Kitchen\” (tvN)

    \"From

    From left: Actors Park Seo-joon, Jung Yu-mi, Lee Seo-jin, singer V of BTS and actor Choi Woo-shik pose for photos before an online press conference. (tvN)

    Cable channel tvN’s smash-hit cooking and travel show “Youn’s Kitchen” is set to return with the spinoff series “Jinny’s Kitchen.”

    “I am at that age where I should become a boss and run my own business. I felt happy doing whatever I wanted,” actor Lee Seo-jin, the new CEO of the Korean street food restaurant featured the show, said in an online press conference Wednesday.

    Lee has worked alongside the Oscar-winning actor Youn Yuh-jung in “Youn’s Kitchen” since the show’s premiere in 2017.

    “Because ‘Youn’s Kitchen’ was promoting traditional Korean dishes to foreigners, I thought it would be interesting for Lee to sell bungeoppang overseas,” the series\’ director

    Na Young-seok said, explaining how he came up with the show\’s concept. Bungeoppang is a fish-shaped waffle filled with sweet red bean paste that is popular as a winter snack in Korea.

    “This idea developed into popular on-the-go meals and Korean street food. Luckily, we were able to open a new franchise restaurant, following the footsteps of ‘Youn’s Kitchen,’” Na added.

    Unlike the heartwarming, slow-paced “Youn’s Kitchen,” “Jinny’s Kitchen” will be more like a suspense thriller in which the restaurant crew are strictly evaluated by Lee. Throughout the series, the cast members keep each other in check and secretly reveal their own ambitions, according to the director.

    “Under a new company philosophy titled \’Making revenue is everything,\’ everyone (except Lee) worked really hard, trying to fulfill their roles. Some were saying that they wanted to open a franchise restaurant of their own, like ‘Yumi’s Kitchen,’ ‘Junny’s Kitchen’ or ‘Tae-hyung’s Kitchen,’” Na said, beaming.

    The upcoming variety show features South Korean movie stars Lee, Jung Yu-mi, Park Seo-joon, Choi Woo-shik and K-pop boy band BTS’ V. The star-studded cast sells Korean street foods including gimbap, tteokbokki, Korean-style hot dogs and more in Bacalar, a tropical destination in southern Mexico.

    \"Park

    Park Seo-joon plays a newly promoted chef in \”Jinny\’s Kitchen\” (tvN)

    Park, who is set to make his Hollywood debut in the Marvel film “The Marvels,” was surprised to discover his lesser-known greedy side.

    \”Though I got a new title, I still had a boss and a senior. Nothing really changed much for me. I always stayed inside the kitchen, working hard,\” said Park, the newly promoted chef in the series.

    “‘Jinny’s Kitchen’ is a variety show, but whenever Lee tried to close the restaurant, I started to get a little frustrated, thinking we could sell more if we worked a little longer. I felt that this is why people say, ‘Avoid the love of money,’” Park said, adding that he has come to respect people in the restaurant business even more as a result of being on the show.

    V, joining the series for the first time as an intern, said that he was more than happy to be a part of the “Jinny’s Kitchen” crew.

    \”Many tasks were waiting for me, and I had to work hard,\” V said, recalling his duties as an intern.

    “I felt grateful to be able to share unforgettable memories with everyone. As part of BTS, I considered myself as someone who couldn’t cook, but I got to be a chef in the series. After cooking some dishes, I became certain that cooking is definitely not entertaining,” V said jokingly.

    “Jinny’s Kitchen” is set to premiere at 8:50 p.m. on Friday on tvN and the streaming service Tving.

    The show will also be available in 12 countries including the US, the UK, Canada, Singapore, Hong Kong and Indonesia via Amazon Prime Video on the same day.

    By Lee Si-jin (sj_lee@heraldcorp.com)





    Source link

    Join our Facebook page
    https://www.facebook.com/groups/www.pakistanaffairs.pk

  • BTS\’ V interns as a cook in cutthroat ‘Jinny’s Kitchen\’

    [

    \"K-pop

    K-pop boy band BTS\’ V plays an intern in \”Jinny\’s Kitchen\” (tvN)

    \"From

    From left: Actors Park Seo-joon, Jung Yu-mi, Lee Seo-jin, singer V of BTS and actor Choi Woo-shik pose for photos before an online press conference. (tvN)

    Cable channel tvN’s smash-hit cooking and travel show “Youn’s Kitchen” is set to return with the spinoff series “Jinny’s Kitchen.”

    “I am at that age where I should become a boss and run my own business. I felt happy doing whatever I wanted,” actor Lee Seo-jin, the new CEO of the Korean street food restaurant featured the show, said in an online press conference Wednesday.

    Lee has worked alongside the Oscar-winning actor Youn Yuh-jung in “Youn’s Kitchen” since the show’s premiere in 2017.

    “Because ‘Youn’s Kitchen’ was promoting traditional Korean dishes to foreigners, I thought it would be interesting for Lee to sell bungeoppang overseas,” the series\’ director

    Na Young-seok said, explaining how he came up with the show\’s concept. Bungeoppang is a fish-shaped waffle filled with sweet red bean paste that is popular as a winter snack in Korea.

    “This idea developed into popular on-the-go meals and Korean street food. Luckily, we were able to open a new franchise restaurant, following the footsteps of ‘Youn’s Kitchen,’” Na added.

    Unlike the heartwarming, slow-paced “Youn’s Kitchen,” “Jinny’s Kitchen” will be more like a suspense thriller in which the restaurant crew are strictly evaluated by Lee. Throughout the series, the cast members keep each other in check and secretly reveal their own ambitions, according to the director.

    “Under a new company philosophy titled \’Making revenue is everything,\’ everyone (except Lee) worked really hard, trying to fulfill their roles. Some were saying that they wanted to open a franchise restaurant of their own, like ‘Yumi’s Kitchen,’ ‘Junny’s Kitchen’ or ‘Tae-hyung’s Kitchen,’” Na said, beaming.

    The upcoming variety show features South Korean movie stars Lee, Jung Yu-mi, Park Seo-joon, Choi Woo-shik and K-pop boy band BTS’ V. The star-studded cast sells Korean street foods including gimbap, tteokbokki, Korean-style hot dogs and more in Bacalar, a tropical destination in southern Mexico.

    \"Park

    Park Seo-joon plays a newly promoted chef in \”Jinny\’s Kitchen\” (tvN)

    Park, who is set to make his Hollywood debut in the Marvel film “The Marvels,” was surprised to discover his lesser-known greedy side.

    \”Though I got a new title, I still had a boss and a senior. Nothing really changed much for me. I always stayed inside the kitchen, working hard,\” said Park, the newly promoted chef in the series.

    “‘Jinny’s Kitchen’ is a variety show, but whenever Lee tried to close the restaurant, I started to get a little frustrated, thinking we could sell more if we worked a little longer. I felt that this is why people say, ‘Avoid the love of money,’” Park said, adding that he has come to respect people in the restaurant business even more as a result of being on the show.

    V, joining the series for the first time as an intern, said that he was more than happy to be a part of the “Jinny’s Kitchen” crew.

    \”Many tasks were waiting for me, and I had to work hard,\” V said, recalling his duties as an intern.

    “I felt grateful to be able to share unforgettable memories with everyone. As part of BTS, I considered myself as someone who couldn’t cook, but I got to be a chef in the series. After cooking some dishes, I became certain that cooking is definitely not entertaining,” V said jokingly.

    “Jinny’s Kitchen” is set to premiere at 8:50 p.m. on Friday on tvN and the streaming service Tving.

    The show will also be available in 12 countries including the US, the UK, Canada, Singapore, Hong Kong and Indonesia via Amazon Prime Video on the same day.

    By Lee Si-jin (sj_lee@heraldcorp.com)





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