Consumers are increasingly concerned about their privacy and want to make informed decisions when downloading apps. Google\’s Data Safety labels were introduced to bring more transparency to the Android marketplace, but a new study by Mozilla suggests that the labels are misleading, with popular apps like TikTok and Twitter sharing user data with advertisers and platforms despite claiming not to do so. Google and Apple have been accused of creating app store monopolies and need to take action against apps that provide false information about data sharing. To ensure customers are given accurate information, standardized data privacy systems should be adopted across platforms.
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