This report provides a comprehensive examination of the pervasive impact of fake news and disinformation originating from Indian media during recent India-Pakistan conflicts, specifically focusing on the May 2025 hostilities and drawing parallels with the 2019 Pulwama-Balakot episode.
The analysis reveals a systemic proliferation of false narratives, doctored visuals, and AI-generated content, amplified significantly by mainstream media outlets and social media platforms. This phenomenon has profoundly shaped domestic public perception, fueled anxiety, and intensified nationalist sentiment, often to legitimize military actions and consolidate political support. Concurrently, it has led to a severe erosion of journalistic integrity, as commercial pressures and political alignment appear to override ethical reporting. Internationally, these practices have drawn sharp criticism from foreign media and watchdog organizations, highlighting concerns over declining press freedom and India’s global reputation. Furthermore, the report connects these recent events to long-term, sophisticated disinformation campaigns, such as those exposed by the EU DisinfoLab’s “Indian Chronicles,” which systematically targeted international forums to undermine Pakistan, demonstrating a strategic and sustained approach to information warfare.
Introduction: The Evolving Landscape of Information Warfare
The geopolitical landscape between India and Pakistan has long been characterized by periods of heightened tension and conflict. Recent hostilities, notably the May 2025 “Operation Sindoor” following the April 22 Pahalgam terror attack, and the 2019 Pulwama-Balakot episode, underscore that modern warfare extends far beyond traditional military engagements.1 These conflicts have increasingly become crucial battlegrounds for narrative control and perception management, with digital platforms serving as primary arenas for information warfare.1
In this evolving environment, understanding the nuances of misinformation and disinformation is critical. Misinformation refers to false or inaccurate information that is spread, regardless of intent, while disinformation involves deliberately fabricated or manipulated content intended to deceive and mislead.5 Experts widely consider the proliferation of such false narratives a significant societal concern, capable of fostering political polarization, eroding public trust, and contributing to problematic societal behaviors.5 During periods of armed conflict and heightened tensions, these tactics are strategically leveraged to shape public perception, escalate hostilities, and influence strategic outcomes.1
The inherent chaos and uncertainty that define a conflict zone, often referred to as the “fog of war,” do not merely permit the existence of disinformation; they actively create an environment where it can thrive. The public’s heightened emotional state, coupled with a vacuum of verified information, makes populations particularly susceptible to manipulated narratives.1 This suggests that disinformation is not simply an incidental byproduct of conflict but a deliberate, sophisticated strategy that capitalizes on and exacerbates the inherent vulnerabilities of information flow during wartime. The absence of transparent, timely, and credible official communication from governments can inadvertently create fertile ground for false narratives, making it harder for citizens and international observers to discern truth. This transforms the “fog of war” from a mere environmental factor into a strategic advantage for those employing information warfare.
Moreover, the weaponization of misinformation and disinformation during these conflicts is not an isolated phenomenon but is increasingly recognized as an integral component of modern hybrid warfare.1 Indian pro-government influencers, for instance, openly framed their actions as “electronic warfare”.1 This framing elevates the discussion beyond traditional media ethics to a national security concern and a fundamental challenge to international stability. It indicates that states are increasingly integrating information manipulation and narrative control into their comprehensive conflict strategies, blurring the lines between military, political, and informational fronts. This has profound implications for how international conflicts are understood, fought, and resolved, as well as for the stability of global information ecosystems and the effectiveness of traditional diplomatic tools.
The May 2025 India-Pakistan Conflict: A Case Study in Digital Deception
The May 2025 India-Pakistan conflict witnessed an unprecedented surge in digital deception, with Indian media playing a significant role in the dissemination of fake news and disinformation.
Nature and Scale of Disinformation from Indian Media
Mainstream Indian news channels were observed broadcasting unverified information as “breaking news,” thereby lending false credibility to fabricated stories and amplifying their reach.1 A pervasive tactic involved circulating misleading footage, with many channels airing clips from unrelated conflicts, such as the Israel attacks on Gaza or scenes of destruction in Lebanon, falsely presenting them as evidence of Indian strikes on Pakistani cities.7
The disinformation ecosystem was rife with specific fabricated claims designed to shape public perception. These included false reports of military victories, doctored videos, and fabricated images of destroyed infrastructure.1 Prominent channels disseminated claims of a coup in Pakistan, alleged attacks on Islamabad, and the Indian INS Vikrant destroying the Karachi port.7 For instance, Times Now Navbharat falsely reported Indian forces entering Pakistan, while Zee News claimed the Indian Army had captured Islamabad and Pakistan had surrendered. Aaj Tak anchors attempted to create panic with false reports of suicide attacks on Indian Army units, a claim the Army later denied as fake. Various channels, including India TV, ABP News, and Zee News, reported the dismissal or arrest of Pakistan Army Chief Asif Munir. India Today falsely claimed an attack on Karachi, and ABP Ananda broadcast an old plane crash clip, misrepresenting it as destruction at the Karachi port. Republic Bangla declared, “Pakistan will be finished today,” following alleged attacks. India News reported Indian forces capturing Lahore, and NDTV caused panic with a false report of Pakistani tanks marching towards Rajasthan, which was later taken down.7 Unverified reports also circulated claiming 12 Pakistani cities were captured and the Pakistani Prime Minister was hiding in a bunker.7
This widespread dissemination of sensationalized and unverified content by mainstream media reveals a significant phenomenon: the “sensationalism-credibility paradox.” The intense commercial pressure to achieve higher viewership, often measured by Target Rating Points (TRPs), appears to incentivize sensationalism and the rapid dissemination of unverified information, even at the expense of fundamental journalistic integrity and truth.7 This dynamic creates a situation where the very act of seeking perceived credibility through “breaking news” ultimately undermines its actual credibility. The public, constantly exposed to such a diet of sensationalized and unverified content, risks becoming desensitized to factual inaccuracies or less capable of discerning objective information, leading to increased public anxiety and potentially irrational collective behavior.7 This fundamentally compromises the media’s role as a reliable source of information for an informed citizenry.
The conflict also highlighted an accelerating evolution of digital warfare tactics. While recycled footage from unrelated conflicts and weaponized video game footage were prevalent, the May 2025 hostilities saw a significant leap to sophisticated AI-generated content and deepfakes.1 Pre-existing video game footage was strategically edited with text overlays, patriotic soundtracks, and strategic commentary to create compelling, yet false, battlefield narratives, generating millions of views.1 Fact-checkers noted the laborious process involved in identifying and debunking these, often requiring hours of video game footage review.7 AI-generated content represented a significant evolution, with fabricated stories about Pakistani military figures supported by AI-generated visuals widely circulated in India, and similar AI-generated videos and images falsely depicting Indian military losses.1 Specific instances included two AI-generated fake videos of a Pakistani army spokesperson 7 and highly convincing audio deepfakes of Pakistan’s Prime Minister Shahbaz Sharif and the DIG ISPR (Inter-Services Public Relations) of Pakistan, both falsely admitting to the loss of two Pakistani jets.7 The fact that a deepfake’s “lip sync was nearly perfect” 8 indicates a high level of technological sophistication. This progression signifies a rapid and concerning technological advancement in the capabilities of disinformation actors. This suggests an escalating “arms race” in the information domain, where the sophistication and realism of disinformation outpace the current ability of fact-checkers, AI detection tools, and the general public to reliably identify and debunk it. This raises profound concerns about the future of verifiable information in conflict zones and the increasing difficulty of maintaining a shared objective reality. This technological escalation could lead to more severe real-world consequences, as highly convincing fabrications become harder to distinguish from truth, potentially influencing policy decisions and public sentiment on an unprecedented scale.
Social media platforms, including X (formerly Twitter), Facebook, Instagram, and YouTube, served as primary vectors for cross-border information warfare, with X emerging as the main hub for both misinformation and disinformation.1 It is also important to acknowledge that Pakistani media platforms circulated baseless narratives, claiming the Pakistan Air Force shot down Indian drones, denying civilian deaths from retaliatory strikes, and attempting to portray Pakistan as a wounded but heroic victim while denying terror links.3
Impact on Domestic Public Perception and Tensions
The pervasive nature of disinformation profoundly shaped public perception and heightened tensions between the two countries.1 It fueled mass anxiety and misinformation, leading even rational individuals to exhibit irrational behavior due to constant exposure to sensationalized and unverified content.7 The disinformation was strategically timed to intensify tensions, legitimize retaliatory military actions, and compel both governments to adopt increasingly belligerent stances.1 Crucially, the online disinformation ecosystem directly fed into real-world escalation, influencing public opinion and diplomatic narratives.1 Furthermore, specific disinformation campaigns aimed to undermine Pakistani morale while inflating Indian victory narratives.8
A critical observation points to disinformation being used as a primary tool for domestic mobilization and control. Pratik Sinha, co-founder of Alt News, noted that “each country—India and Pakistan—was not directing propaganda outwards, but rather inwards—towards its citizens”.7 He elaborated that “each was also conducting disinformation warfare against its people.” This approach exploited emotionally charged content to drive engagement, escalate nationalist sentiment, and manufacture support for an all-out war.1 This strategic shift from traditional propaganda aimed at external enemies to a more insidious form of internal manipulation suggests that governments and aligned media are actively shaping their own populations’ perceptions not just to counter external narratives, but primarily to consolidate power, legitimize aggressive or retaliatory actions, and suppress internal dissent. This has profound implications for democratic processes, civil liberties, and the very concept of an informed citizenry within these nations, as the state actively engages in a “war of perception” against its own people.
Fact-Checking Efforts and Government Responses
Fact-checking agencies such as Alt News and The Quint, along with independent researchers, actively observed and debunked a significant amount of disinformation.1 However, despite these efforts, a substantial amount of misleading content went unchecked, amplifying its reach and impact.1 The Indian government’s Press Information Bureau (PIB) claimed to have countered at least seven major instances of misinformation.1 Notably, the Indian Army had to issue specific statements to debunk false claims broadcast by channels like Aaj Tak.7 The Union Ministry of Home Affairs (MHA) also issued an advisory directing media outlets to refrain from using Civil Defence Air Raid Sirens sounds, indicating official recognition of irresponsible media behavior.7
The efforts of fact-checking organizations, while vital, highlight a significant asymmetry between disinformation generation and debunking. The speed, volume, and technological sophistication of disinformation generation, especially with the advent of AI, far outpace the capacity of human-led fact-checking efforts to verify and debunk.1 This creates an inherent and growing imbalance in the information battle, implying that relying solely on reactive fact-checking is an insufficient strategy to combat widespread disinformation. It underscores the urgent need for scalable, proactive counter-disinformation strategies, including advanced technological solutions for detection and greater platform accountability. More critically, it means that the public is consistently exposed to unverified, false information for longer periods before corrections can be made, leading to the entrenchment of false narratives and a continuous erosion of trust in the information ecosystem.
Critically, while the Indian government made some efforts to counter misinformation originating from Pakistan, it did little to challenge the divisive campaigns actively waged by mainstream Indian broadcasters.4 This selective engagement with disinformation as a political tool reveals a clear pattern: the government actively combats external disinformation that undermines its narrative, but tolerates, or implicitly supports, internal disinformation that aligns with its political agenda or promotes nationalist sentiment. This approach suggests that the government views disinformation not as an objective threat to the integrity of the information environment, but rather as a malleable tool to be strategically managed for political ends. This selective approach fundamentally undermines the credibility of official fact-checking efforts and sends a clear signal to mainstream media outlets that pro-government disinformation will face little to no consequence. This dynamic further erodes journalistic ethics, exacerbates the spread of biased information, and ultimately compromises the public’s ability to receive accurate and impartial news, which is vital for democratic accountability.
Table 1: Key Instances of Fake News in May 2025 India-Pakistan Conflict (Indian Media)
Media Outlet(s) | Specific Fake Claim/Narrative | Type of Disinformation | Debunked By |
Times Now Navbharat | Indian forces entered Pakistan | Fabricated claim | Fact-checkers |
Zee News | Indian Army captured Islamabad; Pakistan surrendered | Fabricated claim | Fact-checkers |
Aaj Tak | Terrorists began suicide attack on Indian Army units | Fabricated claim | Indian Army 7 |
India TV, ABP News, Zee News, etc. | Pakistan Army Chief Asif Munir dismissed/arrested | Fabricated claim | Fact-checkers |
India Today | India attacked Karachi | Fabricated claim | Fact-checkers |
ABP Ananda | Old plane crash clip presented as Karachi port destruction | Recycled footage | Fact-checkers 7 |
Republic Bangla | “Pakistan will be finished today” (following alleged Karachi attack) | Fabricated claim | Fact-checkers |
India News | Indian forces captured Lahore | Fabricated claim | Fact-checkers |
NDTV | Large number of Pakistani tanks marching towards Rajasthan | Fabricated claim | NDTV (report later taken down) 7 |
Times Now, Republic World, News 9, India TV News | Pakistani pilot captured | Fabricated claim | Fact-checkers 7 |
India Today, Deccan Chronicle | India shot down two Pakistani JF-17s and one F-16 on May 8 | Unverified report | Fact-checkers 7 |
Many News Channels | 12 Pakistani cities captured; Pakistani PM hiding in a bunker | Fabricated claim | Fact-checkers 7 |
Almost all TV news channels | Clips from Israel/Lebanon attacks presented as Indian strikes on Pakistan | Misleading footage | Fact-checkers 7 |
India TV channels | Claims of coup in Pakistan; alleged attacks on Islamabad; INS Vikrant destroying Karachi port | Fabricated claims | Fact-checkers 7 |
Various (social media) | AI-generated fake videos of Pakistani army spokesperson | AI-generated content | Fact-checkers 7 |
The Quint (Abhilash Mallick) | Audio deepfakes of PM Shahbaz Sharif and DIG ISPR admitting jet losses | Audio deepfake | Fact-checkers 7 |
The 2019 Pulwama-Balakot Episode: Precedent of Hyper-Partisan Media
The 2019 Pulwama-Balakot episode served as a significant precedent for the current state of information warfare, exemplifying a dangerous turn towards militant nationalism and a hyper-partisan media ecosystem in India.2 During this period, television channels aired simulated dogfights and computer-generated imagery (CGI) reconstructions of airstrikes, blurring the lines between reality and fabrication.2 News anchors aggressively shouted down critics and opposition leaders, branding anyone who questioned the official narrative as “anti-national”.2
Misinformation Tactics and Amplification by Indian Media
A particularly alarming revelation from this period was the institutional complicity and compromise of fact-checking mechanisms. Three of Facebook’s seven fact-checking partners in India—India Today, Dainik Jagran, and Newsmobile—were found to have circulated misinformation following the Pulwama terror attack.9 This indicates that prominent media institutions, some explicitly tasked with verifying information, actively participated in or failed to adequately correct misinformation. This suggests a profound systemic issue where even entities designed to safeguard information integrity are compromised, either by commercial pressures, political alignment, or a severe lack of rigorous internal standards. This significantly erodes public trust not only in traditional media but also in the very mechanisms established to combat fake news. It also raises concerns about the effectiveness of partnerships between social media platforms and fact-checkers if the partners themselves are part of the problem, potentially influencing the algorithms and content moderation decisions of these platforms.
Specific instances of misinformation from these outlets included:
- India Today Group: Used a 2017 video to falsely portray IAF jets inside Pakistani territory during the Balakot airstrike, a video which the channel has not taken down or clarified.9 It employed a photoshopped image to depict a “slain terrorist” of the Pulwama attack, later taking it down with a clarification.9 The channel also carried an ANI report based on a Gilgit activist’s tweet, falsely claiming a Pakistani military officer admitted to the “martyrdom of 200 terrorists,” a claim later debunked.9 Furthermore, it prematurely broadcasted that “300 terrorists were killed in Balakot airstrike” without official government confirmation, a figure the Defense Minister later stated would not be provided.9 Its sister channel, Aaj Tak, used a three-year-old image of a crashed Indian Air Force trainer aircraft to illustrate a report on downed IAF planes, later changing the photograph without clarification.9
- Dainik Jagran: Also prematurely reported “300 terrorists killed in Balakot” on its front page.9 It published a misleading article about a Gilgit activist’s supposed “proof” of airstrike deaths, which was later vaguely altered but remained factually incorrect.9 The outlet had previous instances of misreporting on sensitive issues.9
- Newsmobile: Reported the unverified “300 terrorists killed” figure.9 Additionally, its practice of publishing “Astro predictions,” which are considered pseudoscience, raised questions about its credibility as a fact-checking partner.9
The timing of the Balakot strike and the orchestrated media frenzy around it, taking place just months before the 2019 general election, points to disinformation being used as a strategic political tool in electoral cycles.2 This direct temporal correlation between a significant military event, the subsequent media frenzy, and an impending general election is highly indicative of a strategic political motive. The amplification of hyper-nationalist narratives and the suppression of dissent served to mobilize majoritarian support, delegitimize opposition, and silence dissent.2 This positions disinformation not merely as a reactive response to conflict but as a proactive, calculated political tool used to influence electoral outcomes. It highlights the dangerous intersection of media, military actions, and political campaigns in shaping public opinion and consolidating power. This has profound implications for the integrity of democratic processes, as information manipulation becomes a means to bypass rational discourse and directly sway voter sentiment.
Sociopolitical Impact and Silencing Dissent
The orchestrated media strategy successfully mobilized majoritarian support, simultaneously delegitimizing opposition voices and effectively silencing dissent.2 Individuals who dared to question the official narrative, including grieving Kashmiri students, faced harassment, arrest, or were branded as “anti-national”.2 Calls for proof or verification were summarily labeled as treasonous, creating an environment where truth was suppressed in favor of a dominant, state-aligned narrative.2
Table 2: Key Instances of Misinformation Post-Pulwama Attack (Indian Media)
Media Outlet(s) | Specific Misinformation Claim | Type of Disinformation | Debunked By | Facebook Fact-Checking Partner Status |
India Today | 2017 video used to portray IAF jets in Balakot airstrike | Recycled video | Alt News 9 | Yes 9 |
India Today | Photoshopped image of ‘slain terrorist’ of Pulwama attack | Photoshopped image | Alt News 9 | Yes 9 |
India Today | “Bodies shifted from Balakot after IAF airstrike” (based on debunked ANI report) | Misleading report | Alt News 9 | Yes 9 |
India Today | “300 terrorists killed in Balakot airstrike” | Unverified casualty count | Defense Minister Nirmala Sitharaman (denied official figure) 9 | Yes 9 |
Aaj Tak (India Today Group) | 2015 image used as downed IAF plane in Balakot airstrike | Old image re-contextualized | Alt News 9 | Yes (via group) 9 |
Dainik Jagran | “300 terrorists killed in Balakot” | Unverified casualty count | Defense Minister Nirmala Sitharaman (denied official figure) 9 | Yes 9 |
Dainik Jagran | Misleading report on Gilgit activist’s “proof” of airstrike deaths | Misleading report | Alt News 9 | Yes 9 |
Newsmobile | “300 terrorists killed” figure | Unverified casualty count | Defense Minister Nirmala Sitharaman (denied official figure) 9 | Yes 9 |
Newsmobile | Publication of “Astro predictions” | Pseudoscience as fact-check | Alt News (criticism) 9 | Yes 9 |
International Scrutiny: Foreign Media and Watchdog Perspectives
The conduct of Indian media during recent conflicts and the broader state of press freedom in India have attracted significant international scrutiny and condemnation.
Condemnation of Indian Media Practices and Journalistic Integrity
International fact-checkers and experts have widely condemned the Indian media’s role in the May 2025 conflict, labeling it a “national embarrassment” that severely undermined journalistic integrity and misled citizens during a critical geopolitical moment.7 Rajiv Sharma, Chief Spokesperson at Chandigarh of the Pradesh Congress Committee, publicly stated that “All sensible people in the world have lost faith in the reports of India’s mainstream media,” asserting that such reporting was “making us a laughing stock in the world”.7
Senior journalist and author Gowhar Geelani went further, terming Indian television media “India’s national embarrassment” and criticizing prime time anchors for spreading propaganda that “would have easily put both (Otto) Dietrich and (Joseph) Goebbels – Hitler’s Nazi Propagandists- to shame”.7 This comparison is a particularly strong and damning critique, suggesting deliberate, state-aligned propaganda on a scale comparable to historical totalitarian regimes. This indicates that the perceived ethical degradation of Indian mainstream media is not merely a domestic issue but has severe international reputational consequences. It implies a significant loss of credibility on the global stage, making it increasingly difficult for India to assert soft power, be seen as a reliable source of information, or engage effectively in international diplomacy where factual integrity is paramount. This erosion of trust can impact diplomatic relations, international partnerships, and global perceptions of India’s democratic health.
Mohammad Kasim, Professor at the AJK Mass Communication Research Centre, Jamia Millia Islamia, asserted that the news aired on TV channels violated journalistic ethics, becoming a “different genre of entertainment”.7 Concerns were also raised about “careless and irresponsible” reporting on news channels and the widespread posting of unverified information by journalists on social media.7
The consistent observations of “erosion of journalistic ethics,” “national embarrassment,” and “deteriorating standards of journalism” across multiple sources point to a systemic crisis within the profession.7 Mohammad Kasim’s observation that journalism students face a “hard choice” between upholding ethics and “making ends meet” due to “very few credible media houses available” 7 is particularly telling. This indicates that the problem is not isolated to a few bad actors or specific incidents but represents a systemic crisis affecting the entire profession, including its future practitioners. This points to a long-term degradation of the media’s foundational role as a public watchdog, a source of objective truth, and a pillar of democratic accountability. If the next generation of journalists is compelled to compromise ethical standards for professional survival, the cycle of sensationalism, misinformation, and propaganda will perpetuate and intensify. This further entrenches the “digital battlefield” and makes it increasingly difficult for the public to access impartial information, thereby weakening democratic institutions and informed public discourse.
Censorship and Press Freedom Concerns
International watchdogs have been consistently critical of the Indian government’s actions related to press freedom and censorship, particularly during heightened tensions with Pakistan.10
International rankings reflect these concerns:
- The Sweden-based V-Dem (Varieties of Democracy) Institute, in its 2025 report titled “25 Years of Autocratization – Democracy Trumped?”, stated that India has been “one of the worst autocratizers lately” globally.10
- The US-based Freedom House, in its 2025 report titled “Freedom in the World 2025,” categorized India as “partly free” in terms of Global Freedom and Internet Freedom.10
- The Paris-based organization Reporters Without Borders (RSF) ranked India at 151 out of 180 countries in its 2025 World Press Freedom Index.10
The Indian government has consistently rejected these global reports on media freedom, free speech, religious freedom for minorities, and democracy, describing them as “motivated”.10
Specific instances of censorship during May 2025 hostilities included X (formerly Twitter) being forced to block over 8,000 accounts in India following executive orders from the government. These demands included blocking access to accounts belonging to international news organizations and prominent X users, often without specified legal violations or justification.10 X complied by withholding accounts in India but publicly disagreed with the demands, deeming them an “unconstitutional attack on free speech”.10 Leading web portals like Maktoob Media and BBC Urdu had their accounts made inoperative.10 The online news portal The Wire was temporarily blocked by order of the Ministry of Electronics and Information Technology.6 Individual accounts of senior journalists, including Anuradha Bhasin and Muzamil Jaleel, were made inoperative.10 A YouTube video uploaded by Pravin Sawhney, editor of the defence magazine FORCE, which was critical of the government’s use of airstrikes against Pakistan, was also blocked.10 The X accounts of two Kashmiri news portals, Free Press Kashmir and The Kashmiriyat, were suspended “in response to a legal demand by the government”.10
This situation reveals a “dual strategy” of information control: countering external narratives while suppressing internal dissent. The Indian government made some efforts to counter misinformation apparently originating in Pakistan but did little to challenge the divisive campaigns being waged by mainstream Indian broadcasters.4 Simultaneously, it aggressively blocked independent media and critical voices. This indicates that the government’s concern is not about “fake news” per se, but about who is disseminating it and what narrative it supports. The government’s perceived “panic mode” when blocking credible accounts suggests a fear of accurate, independent reporting more than external propaganda.10 This reveals a sophisticated, two-pronged approach to information control: delegitimizing external narratives that challenge the state’s position while aggressively suppressing internal dissent and independent reporting that might expose uncomfortable truths or offer alternative perspectives. This strategy aims to create a tightly controlled, homogenous information environment that overwhelmingly favors the government’s agenda, thereby fundamentally undermining democratic norms, the public’s right to diverse information, and the role of a free press as a check on power.
Critics noted that “sane voices and professional journalists who sift fact from fiction” are being banned, while those who “sensationalise and further amplify the fake narratives during sensitive times are enjoying the government’s patronage”.10 This highlights a “rewarding disinformation” phenomenon, where adherence to factual reporting leads to suppression, while the promotion of sensationalism and propaganda is explicitly or implicitly rewarded with “government’s patronage.” This creates a fundamentally distorted media landscape where journalistic integrity is actively disincentivized. It transforms media from a public service and a pillar of democracy into a state-aligned propaganda arm, with severe long-term consequences for press freedom, democratic accountability, and the very concept of objective truth within the nation. Such a system encourages a race to the bottom in terms of journalistic standards, as outlets compete for state favor by amplifying sensationalist and often false narratives. The Ministry of Defence also directed all media channels, digital platforms, and individuals to “refrain from live coverage or real-time reporting of defence operations and movement of security forces”.10 Human Rights Watch observed that Indian officials repressed dissent and targeted peaceful criticism amidst hate speech and misinformation.4
Table 3: International Watchdog Assessments of Indian Press Freedom (2025)
Organization | Report/Index (Year) | Key Finding/Ranking | Indian Government’s Stance |
V-Dem Institute | “25 Years of Autocratization – Democracy Trumped?” (2025) | “One of the worst autocratizers lately” globally | Rejected as “motivated” 10 |
Freedom House | “Freedom in the World 2025” | “Partly free” (Global Freedom: 63/100, Internet Freedom: 50/100) | Rejected as “motivated” 10 |
Reporters Without Borders (RSF) | World Press Freedom Index (2025) | Ranked 151 out of 180 countries | Rejected as “motivated” 10 |
The “Indian Chronicles”: A Deeper Dive into Long-Term Disinformation Campaigns
The recent instances of disinformation from Indian media during conflicts are not isolated events but are part of a broader, more sophisticated pattern of long-term information operations, as extensively documented by the EU DisinfoLab’s “Indian Chronicles” report. This investigation provides crucial context for understanding the strategic depth of such campaigns.
Overview of EU DisinfoLab’s Findings (Scale, Tactics, Longevity)
In 2019, the EU DisinfoLab initially uncovered a vast network of 265 coordinated fake local media outlets operating in 65 countries, serving Indian interests.11 A subsequent, more in-depth investigation revealed the true scale: this operation had been active for over 15 years, spanning 115 countries, and involved more than 750 phony media houses, reconstituted NGOs, and imitated UN-accredited personalities.13 The operation was attributed to the New-Delhi based Srivastava Group.11
The “Indian Chronicles” employed an “astounding level of fakery”.11 This included resurrecting dead media outlets, defunct think-tanks, and inactive NGOs, and even impersonating deceased individuals.11 The actors behind the operation hijacked names, tried to impersonate legitimate media and press agencies such as the EU Observer, The Economist, and Voice of America, and even used the letterhead of the European Parliament.11 They registered websites under avatars with fake phone numbers and provided fake addresses.11
This scale and sophistication point to a highly organized, state-aligned (via the Srivastava Group) “deep state” level of information warfare. The “astounding level of fakery” that allowed it to persist for so long is a key indicator of its strategic depth.11 This reveals a systemic, long-term, and globally coordinated effort to manipulate international discourse, not just domestic public opinion. It suggests that geopolitical rivalries are increasingly fought through covert information operations designed to undermine a rival’s international standing, influence policy decisions in third countries, and shape global narratives to one’s strategic advantage. This has profound implications for international relations, trust between nations, and the integrity of global information flows, indicating a new frontier in statecraft where information manipulation is a primary weapon.
The network also created informal groups within the European Parliament, namely the “South Asia Peace Forum,” the “Baloch Forum,” and “Friends of Gilgit-Baltistan,” to organize press conferences and events aimed at influencing MEPs.11 Organizations linked to the network, such as the Women’s Economic and Social Think-Tank (WESTT), drafted and suggested parliamentary questions to the European Commission and articles for fake EU magazines like EP Today (later EU Chronicle), serving as a “honeypot” to attract MEPs into a pro-India and anti-Pakistan discourse.11 This strategic use of legitimate humanitarian causes for geopolitical gain is a deeply concerning manipulation. By associating a disinformation campaign with universally accepted human rights issues, the operation gained a veneer of legitimacy and moral authority, making it more difficult for targets to dismiss the content as mere propaganda.11 This not only undermines the credibility of genuine human rights advocacy and civil society movements but also makes it significantly harder for policymakers, international bodies, and the public to discern authentic calls for justice from state-sponsored propaganda. This could lead to increased skepticism towards legitimate human rights reports and a chilling effect on genuine advocacy, as such efforts might be viewed with suspicion due to their potential for exploitation.
The operation’s activities extended across multiple continents, including the creation of obscure companies in Canada, fake media targeting South-Asian populations in Canada, involvement in demonstrations in New York, and the creation of fake media in Bangladesh and the Maldives, as well as impersonating a number of African human rights NGOs and creating lobbying agencies targeting EU institutions.11 The EU DisinfoLab classified the impact of this 15-year-old disinformation campaign as Category 6, the highest classification, indicating that its agenda had drawn out responses from policymakers or incited hostility aimed at the target.14 The investigation heavily relied on the analysis of websites and domain names, particularly historical WHOIS data, which proved critical due to the actors’ earlier lack of concern for privacy.14
Connection to Anti-Pakistan and Kashmir Narratives
The content disseminated by this vast network was explicitly designed “primarily to undermine Pakistan”.11 The operation actively sponsored trips of MEPs to visit Kashmir and facilitated meetings with India’s Prime Minister, all with the intent of promoting a pro-India and anti-Pakistan discourse within international forums.11 This demonstrates a clear, long-term strategic objective. This illustrates how sophisticated disinformation campaigns are an integral and sustained component of modern geopolitical competition. They aim to erode a rival’s international standing, influence policy decisions in third countries (e.g., EU member states), and shape global narratives to one’s strategic advantage. This moves beyond merely influencing public opinion within a conflict zone to directly influencing international policy and diplomatic relations, with potential long-term impacts on a nation’s foreign policy objectives and its global reputation.
Table 4: Overview of EU DisinfoLab’s “Indian Chronicles” Findings
Aspect | Description | Relevant Snippet(s) |
Scale | Active for over 15 years (began 2006); operated in 115 countries; involved >750 phony media houses, reconstituted NGOs, imitated UN-accredited personalities. | 11 |
Attribution | Attributed to the New-Delhi based Srivastava Group. | 11 |
Tactics | Resurrected dead media, think-tanks, NGOs, and people; impersonated legitimate media (EU Observer, The Economist, VOA); used European Parliament letterhead; registered fake domains/addresses; created informal EU Parliament groups (South Asia Peace Forum, Baloch Forum, Friends of Gilgit-Baltistan); drafted parliamentary questions/articles for fake EU magazines (EP Today/EU Chronicle); used minority/women’s rights as entry points; created obscure companies globally. | 11 |
Primary Objective | Primarily to undermine Pakistan; promote pro-India and anti-Pakistan discourse in international forums (EU, UN). | 11 |
Impact Classification | Category 6 (highest): agenda drew responses from policymakers or incited hostility. | 14 |
Methodology | Heavily relied on analysis of websites and domain names, particularly historical WHOIS data. | 14 |
Global Reach | Activities across multiple continents including Canada, New York, Bangladesh, Maldives, Africa (impersonating human rights NGOs, lobbying EU institutions). | 11 |
Conclusion
The analysis of fake news and disinformation from Indian media during the recent May 2025 India-Pakistan conflict, set against the backdrop of the 2019 Pulwama-Balakot episode and long-term campaigns like the “Indian Chronicles,” reveals a deeply concerning and systemic landscape of information manipulation. The “fog of war” is not merely a condition but a strategic asset, exploited to propagate false narratives that shape public perception, escalate tensions, and legitimize military actions.
During the May 2025 conflict, mainstream Indian media outlets actively amplified unverified information, doctored visuals, and sophisticated AI-generated content, including deepfakes. This behavior highlights a “sensationalism-credibility paradox,” where commercial pressures for viewership appear to override journalistic ethics, leading to a severe erosion of media integrity and fostering public anxiety. The accelerating evolution of digital warfare tactics, particularly with AI and deepfakes, signifies an escalating “arms race” in the information domain, where the speed and realism of disinformation outpace current debunking capabilities, posing a profound challenge to the future of verifiable information. Furthermore, the primary target of much of this disinformation appears to be domestic populations, serving as a tool for internal mobilization, consolidation of power, and suppression of dissent.
The 2019 Pulwama-Balakot episode demonstrated that these patterns are not new, revealing institutional complicity in the spread of misinformation, even by organizations designated as fact-checking partners. This historical context underscores how disinformation is strategically deployed as a political tool, particularly around electoral cycles, to sway public opinion and achieve political objectives.
Internationally, the conduct of Indian media has drawn widespread condemnation from foreign media and watchdog organizations, who have labeled it a “national embarrassment” and drawn parallels to historical propaganda. This has resulted in significant international reputational damage and a loss of global trust. The systemic crisis in journalistic ethics, exacerbated by a “rewarding disinformation” phenomenon where factual reporting is suppressed while sensationalism is rewarded, threatens the future of independent journalism and democratic accountability. The Indian government’s “dual strategy” of actively countering external misinformation while tacitly allowing or even suppressing internal dissent and independent reporting further compounds these concerns, suggesting that information control is viewed as a political instrument rather than a commitment to factual integrity.
The comprehensive findings of the EU DisinfoLab’s “Indian Chronicles” report underscore the long-term, globally orchestrated nature of such disinformation campaigns. This operation, spanning over 15 years and multiple continents, systematically aimed to undermine Pakistan’s international standing and influence global policy through an “astounding level of fakery,” including the cynical exploitation of legitimate humanitarian causes. This reveals disinformation as a pervasive tool for geopolitical delegitimization, impacting international relations and the integrity of global information flows.
In conclusion, the proliferation of fake news and disinformation from Indian media during India-Pakistan conflicts is a multifaceted issue with profound implications. It reflects a complex interplay of geopolitical tensions, domestic political objectives, evolving technological capabilities, and a deteriorating media ethics landscape. Addressing this challenge requires not only enhanced fact-checking and media literacy initiatives but also a fundamental re-evaluation of journalistic responsibilities, governmental transparency, and international collaboration to safeguard information integrity in an increasingly digital and polarized world.
During recent India-Pakistan conflicts, particularly the May 2025 hostilities and the 2019 Pulwama-Balakot episode, fake news and disinformation from Indian media have had a significant and multifaceted impact.
How Fake News Impacts:
The proliferation of fake news and disinformation has profoundly shaped public perception, fueled mass anxiety, and intensified nationalist sentiment within India.1 This content is strategically leveraged to legitimize military actions, consolidate political support, and compel governments to adopt more belligerent stances.1 Experts consider misinformation a significant societal concern, capable of fostering political polarization, eroding public trust, and contributing to problematic societal behaviors.4 During conflict, the “fog of war” creates an environment where false narratives thrive, making populations susceptible to manipulation.1 Indian pro-government influencers have openly framed their actions as “electronic warfare,” indicating that information manipulation is an integral part of modern hybrid warfare.1 This disinformation is often directed inwards, towards a country’s own citizens, to drive engagement and manufacture support for conflict.3
How Many Fake News Items Were Published/Broadcast:
While a precise total number is not available, the volume was substantial, with Indian mainstream media “flooding the public with fake news, doctored visuals, and sensationalist coverage”.3 Fact-checking agencies like Alt News and The Quint actively observed and debunked a significant amount of this content.1
Specific examples from the May 2025 conflict include:
- Misleading Footage: Almost all Indian TV news channels circulated misleading footage, airing clips from unrelated conflicts (e.g., Israel attacks on Gaza, destruction in Lebanon) and falsely presenting them as evidence of Indian strikes on Pakistani cities.3 Old video game footage was also weaponized and edited with patriotic soundtracks to create false battlefield narratives.1
- Fabricated Claims:
- Times Now Navbharat falsely reported Indian forces entering Pakistan.3
- Zee News claimed the Indian Army captured Islamabad and Pakistan surrendered.3
- Aaj Tak falsely reported suicide attacks on Indian Army units, a claim the Army later denied.3
- Several channels (India TV, ABP News, Zee News) reported the dismissal or arrest of Pakistan Army Chief Asif Munir.3
- India Today falsely claimed an attack on Karachi, while ABP Ananda used an old plane crash clip to depict Karachi port destruction.3
- India News reported Indian forces capturing Lahore.3
- NDTV falsely reported Pakistani tanks marching towards Rajasthan, later taking the report down.3
- Claims of 12 Pakistani cities captured and the Pakistani Prime Minister hiding in a bunker also circulated.3
- AI-Generated Content: The conflict saw a significant rise in sophisticated AI-generated content and deepfakes. This included two AI-generated fake videos of a Pakistani army spokesperson and highly convincing audio deepfakes of Pakistan’s Prime Minister Shahbaz Sharif and the DIG ISPR, falsely admitting to jet losses.1 An AI-generated image falsely showed Rawalpindi Stadium in ruins, gaining millions of views.6
During the 2019 Pulwama-Balakot episode, misinformation tactics included:
- Recycled Videos/Photoshopped Images: India Today used a 2017 video to falsely portray IAF jets inside Pakistani territory during the Balakot airstrike and a photoshopped image to depict a “slain terrorist”.7 Aaj Tak used a three-year-old image of a crashed Indian Air Force trainer aircraft to illustrate a report on downed IAF planes.7
- Unverified Casualty Counts: India Today, Dainik Jagran, and Newsmobile prematurely reported “300 terrorists killed in Balakot airstrike” without official government confirmation.7
Impact on World Journalism:
The conduct of Indian media has been widely condemned by international fact-checkers and experts, who labeled it a “national embarrassment” that severely undermined journalistic integrity and misled citizens.3 Critics noted a “sensationalism-credibility paradox,” where commercial pressures for viewership (TRPs) appeared to incentivize sensationalism over factual reporting.3 Senior journalist Gowhar Geelani compared Indian television media’s propaganda to that of “Hitler’s Nazi Propagandists”.3 Mohammad Kasim, a professor of Mass Communication, stated that Indian news has become a “different genre of entertainment” and that mainstream outlets often disregard basic journalistic ethics.3 This has led to a severe erosion of trust in Indian media among international observers.5
How Foreign Media and Watchdogs See It (with data):
International watchdogs have consistently criticized the Indian government’s actions related to press freedom and censorship, particularly during heightened tensions.3
- V-Dem (Varieties of Democracy) Institute (Sweden-based): In its 2025 report, “25 Years of Autocratization – Democracy Trumped?”, it stated that India has been “one of the worst autocratizers lately” globally.3
- Freedom House (US-based): In its 2025 report, “Freedom in the World 2025,” it categorized India as “partly free” in terms of Global Freedom (63/100) and Internet Freedom (50/100).3
- Reporters Without Borders (RSF) (Paris-based): Ranked India at 151 out of 180 countries in its 2025 World Press Freedom Index.3
The Indian government has consistently rejected these global reports, describing them as “motivated”.3
Instances of censorship and suppression of independent media during the May 2025 hostilities further highlight these concerns:
- X (formerly Twitter) was forced to block over 8,000 accounts in India, including those of international news organizations and prominent users, often without specified legal violations.3
- Leading web portals like Maktoob Media and BBC Urdu had their accounts made inoperative.3
- The online news portal The Wire was temporarily blocked.5
- Individual accounts of senior journalists were made inoperative.3
- A YouTube video critical of the government’s airstrikes was blocked.3
- Human Rights Watch observed that Indian officials repressed dissent and targeted peaceful criticism amidst hate speech and misinformation.9 They noted that while the Indian government made efforts to counter misinformation from Pakistan, it did little to challenge divisive campaigns by mainstream Indian broadcasters.9 Critics argue that “sane voices and professional journalists who sift fact from fiction” are being banned, while those who “sensationalise and further amplify the fake narratives… are enjoying the government’s patronage”.8
Connection to Old EU Reports (Indian Chronicles):
The recent instances of disinformation are not isolated but are part of a broader, long-term pattern documented by the EU DisinfoLab’s “Indian Chronicles” report.5
- Scale and Longevity: The investigation uncovered a vast network active for over 15 years (beginning in 2006), spanning 115 countries, involving more than 750 phony media houses, reconstituted NGOs, and imitated UN-accredited personalities.10
- Attribution: The operation was attributed to the New-Delhi based Srivastava Group.10
- Tactics: It involved an “astounding level of fakery,” including resurrecting dead media outlets, defunct think-tanks, and inactive NGOs, and even impersonating deceased individuals.10 They hijacked names, impersonated legitimate media (e.g., EU Observer, The Economist), and used European Parliament letterhead.10 The network created informal groups within the European Parliament to influence MEPs and used humanitarian causes like minority rights as entry points for pro-India, anti-Pakistan discourse.10
- Primary Objective: The content disseminated was explicitly designed “primarily to undermine Pakistan”.10 The operation sponsored trips of MEPs to Kashmir and facilitated meetings with India’s Prime Minister to promote a pro-India and anti-Pakistan narrative in international forums.10
- Impact Classification: The EU DisinfoLab classified the impact of this 15-year-old disinformation campaign as Category 6, the highest classification, indicating that its agenda had drawn responses from policymakers or incited hostility aimed at the target.14
This demonstrates a strategic and sustained approach to information warfare, moving beyond influencing domestic public opinion to directly impacting international policy and diplomatic relations.10
Works cited
- Inside the Misinformation and Disinformation War Between India …, accessed on May 25, 2025, https://www.csohate.org/2025/05/16/india-pakistan-digital-war/
- Dehumanisation in a Time of War Hysteria | The India Forum, accessed on May 25, 2025, https://www.theindiaforum.in/society/dehumanisation-time-war-hysteria
- Pak’s Disinformation Campaign Continues, How Their Media Is Twisting Truth – NDTV, accessed on May 25, 2025, https://www.ndtv.com/world-news/from-shooting-down-drones-to-civilian-deaths-how-pakistani-media-is-twisting-truth-operation-sindoor-8370085
- Indian Officials Repress Dissent Following India-Pakistan Hostilities …, accessed on May 25, 2025, https://www.hrw.org/news/2025/05/21/indian-officials-repress-dissent-following-india-pakistan-hostilities
- Disagreement as a way to study misinformation and its effects, accessed on May 25, 2025, https://misinforeview.hks.harvard.edu/article/disagreement-as-a-way-to-study-misinformation-and-its-effects/
- From journalism to jingoism: For the Indian media, truth be damned – Prism – DAWN.COM, accessed on May 25, 2025, https://www.dawn.com/news/1909699
- Indian Media Fuels Panic with Disinformation | Al Jazeera Media Institute, accessed on May 25, 2025, https://institute.aljazeera.net/en/ajr/article/indian-media-fuels-panic-disinformation
- Misinformation war rages online amid India-Pakistan tensions | RNZ News, accessed on May 25, 2025, https://www.rnz.co.nz/news/world/562093/misinformation-war-rages-online-amid-india-pakistan-tensions
- 3 out of Facebook’s 7 fact-checking partners have shared … – Alt News, accessed on May 25, 2025, https://www.altnews.in/3-out-of-facebooks-7-fact-checking-partners-have-shared-misinformation-post-pulwama/
- Censorship Surge in India Undermines Independent Journalism – Frontline – The Hindu, accessed on May 25, 2025, https://frontline.thehindu.com/news/india-pakistan-tensions-censorship-press-freedom-social-media-ban/article69560634.ece
- Indian Chronicles – EU DisinfoLab, accessed on May 25, 2025, https://www.disinfo.eu/wp-content/uploads/2020/12/Indian-chronicles_FULLREPORT.pdf
- subsequent investigation: deep dive into a 15-year operation targeting the EU and UN to serve Indian interests – Princeton Dataspace, accessed on May 25, 2025, https://dataspace.princeton.edu/handle/88435/dsp01b8515r462
- Issue Brief on “India’s Disinformation Network: A Challenge to Global Information Integrity”, accessed on May 25, 2025, https://issi.org.pk/issue-brief-on-indias-disinformation-network-a-challenge-to-global-information-integrity/
EU DisinfoLab Uses Historical WHOIS Data to Cast a Light on Indian Chronicles, accessed on May 25, 2025, https://main.whoisxmlapi.com/success-stories/eu-disinfolab-uses-historical-whois-data-to-cast-a-light-on-indian-chronicles