چین کے سب سے بڑے خوردہ فروشوں میں سے ایک سے منسلک ایک نیا آن لائن شاپنگ پلیٹ فارم ایمیزون اور والمارٹ کو پیچھے چھوڑتے ہوئے تیزی سے امریکہ میں سب سے زیادہ ڈاؤن لوڈ کی جانے والی ایپ بن گیا ہے۔ اب یہ امریکہ کے سب سے بڑے اسٹیج پر پیشی سے فائدہ اٹھانا چاہتا ہے۔
Temu، بوسٹن میں مقیم ایک آن لائن خوردہ فروش جس کا ایک ہی مالک چینی سوشل کامرس کمپنی Pinduoduo ہے، نے اتوار کو اپنا سپر باؤل ڈیبیو کیا۔
تیمو، جو عملی طور پر ہر چیز کے لیے ایک آن لائن سپر اسٹور چلاتا ہے – گھریلو سامان سے لے کر ملبوسات سے لے کر الیکٹرانکس تک – نے گیم کے دوران ایک کمرشل کی نقاب کشائی کی جس نے صارفین کو \”ارب پتی کی طرح خریداری\” کرنے کی ترغیب دی۔
پچ؟ آپ کو ایک ہونے کی ضرورت نہیں ہے۔
ٹیمو کے ایک ترجمان نے ایک بیان میں CNN کو بتایا، \”ممکنہ سب سے بڑے مرحلے کے ذریعے، ہم اپنے صارفین کے ساتھ اشتراک کرنا چاہتے ہیں کہ وہ آزادی کے احساس کے ساتھ خریداری کر سکتے ہیں کیونکہ ہماری پیش کردہ قیمت ہے۔\”
30 سیکنڈ کا مقام صارفین کے لیے کمپنی کی تجویز کو ظاہر کرتا ہے: ایسا محسوس کریں کہ آپ بہت ساری چیزیں سستے داموں خرید کر آگے بڑھ رہے ہیں۔ ایک عورت کا سوئمنگ سوٹ ٹیمو پر صرف $6.50 لاگت آتی ہے، جبکہ ایک وائرلیس ائرفون کا جوڑا $8.50 کی قیمت ہے۔ ایک ابرو ٹرمر 90 سینٹ کی قیمت ہے۔
یہ حیرت انگیز طور پر کم قیمتیں – مغربی معیارات کے مطابق، کم از کم – نے شین سے موازنہ کیا ہے، چینی فاسٹ فیشن اپ اسٹارٹ جو کہ سستے کپڑوں اور گھریلو سامان کا وسیع انتخاب بھی پیش کرتا ہے، اور اس نے ریاست ہائے متحدہ امریکہ سمیت مارکیٹوں میں نمایاں رسائی حاصل کی ہے۔
کور سائیٹ ریسرچ کے مطابق، شین کو امریکہ میں ڈسکاؤنٹ ریٹیلر وش اور علی بابا کے AliExpress کے ساتھ ساتھ ٹیمو کے حریفوں میں سے ایک سمجھا جاتا ہے۔
Temu، جس کا تلفظ \”tee-moo\” ہے، پچھلے سال PDD نے شروع کیا تھا، جو اس کی امریکی فہرست میں پیرنٹ کمپنی ہے جسے پہلے Pinduoduo کہا جاتا تھا۔ کمپنی سرکاری طور پر اس کا نام تبدیل کر دیا صرف اس مہینے.
PDD کی ذیلی کمپنی Pinduoduo تقریباً 900 ملین صارفین کے ساتھ چین کے مقبول ترین ای کامرس پلیٹ فارمز میں سے ایک ہے۔ یہ اس کا نام بنایا گروپ خریدنے والے کاروباری ماڈل کے ساتھ، لوگوں کو ایک ہی چیز کو بڑی تعداد میں خریدنے کے لیے دوستوں کی فہرست میں شامل کر کے پیسے بچانے کی اجازت دیتا ہے۔
اس پر ویب سائٹTemu کا کہنا ہے کہ وہ اپنی بنیادی کمپنی کے \”وسیع اور گہرے نیٹ ورک کو استعمال کرتا ہے … جو کئی سالوں میں سستی معیاری مصنوعات کی وسیع رینج پیش کرنے کے لیے بنایا گیا ہے۔\”
سینسر ٹاور کے مطابق، ستمبر میں اپنے رول آؤٹ کے بعد سے، ایپلی کیشن کو 24 ملین بار ڈاؤن لوڈ کیا جا چکا ہے، جس سے ماہانہ 11 ملین سے زیادہ فعال صارفین شامل ہیں۔
گزشتہ سال کی چوتھی سہ ماہی میں، ٹیمو کے لیے امریکی ایپ کی تنصیبات ایمیزون کے لیے ایپس سے زیادہ ہو گئی تھیں۔
(AMZN)، والمارٹ
(WMT) اور ہدف
(TGT)تجزیاتی فرم سینسر ٹاور کے سینئر بصیرت تجزیہ کار آبے یوسف کے مطابق۔
ایمیزون کے صارفین کا اطمینان کم ہو رہا ہے۔ یہاں کیوں ہے
انہوں نے iOS اور اینڈرائیڈ موبائل ایپ اسٹورز کا حوالہ دیتے ہوئے CNN کو بتایا، \”Temu نومبر میں دونوں امریکی ایپ اسٹور چارٹ میں سب سے اوپر پہنچ گیا، جہاں ایپ اب بھی ٹاپ پوزیشن پر ہے۔\”
یوسف نے کہا کہ کمپنی انتہائی کم قیمتوں اور ان ایپ فلیش ڈیلز کی پیشکش کر کے نئے صارفین کو حاصل کرنے میں خاص طور پر کامیاب رہی ہے، جیسے کہ بعض اشیاء پر 89% کی چھوٹ۔
فرم پہلے ہی نئے علاقے پر نظر رکھے ہوئے ہے۔ اس مہینے، ٹیمو نے ٹویٹر پر کہا کہ یہ کو بڑھانے کا ارادہ رکھتا ہے۔ کینیڈا کو
مینجمنٹ کنسلٹنگ فرم کیرنی کے ایک ایسوسی ایٹ پارٹنر مائیکل فیلیس نے کہا کہ ٹیمو صرف اعلیٰ مارک اپ کے بغیر مصنوعات فروخت کر کے نمایاں ہے۔
انہوں نے CNN کو بتایا، \”ہو سکتا ہے کہ ٹیمو مارکیٹ میں ایک سفید جگہ کو بے نقاب کر رہا ہو جہاں برانڈز انتہائی کم قیمت پر پیداوار کر رہے ہیں، اور ویلیو چین کے ساتھ ساتھ مارجن کے لیے بہت زیادہ پھولی ہوئی قیمتیں گزر چکی ہیں،\” انہوں نے CNN کو بتایا۔
\”اس نے کہا، امریکی صارفین شاید ان قیمتوں میں سے کچھ کو قبول کرنے کے لیے بھی تیار نہ ہوں … ہمیشہ یہ سوال ہوتا ہے، \’کیا یہ اچھا ہونا بہت سستا ہے؟\’\”
کور سائیٹ ریسرچ کی سی ای او ڈیبورا وائنس وِگ نے خبردار کیا ہے کہ یہ بتانا بہت جلد ہوگا کہ آیا ٹیمو ان انتہائی کم قیمتوں، مفت شپنگ اور دیگر مراعات کو برقرار رکھ سکے گا۔
\”ٹیمو کا مقصد مارکیٹنگ اور پیشکشوں میں تجربہ کرنا جاری رکھنا ہے، جو اس کی وسائل سے مالا مال پیرنٹ کمپنی کی بدولت ممکن ہے،\” اس نے ایک رپورٹ میں لکھا۔
اس کا آغاز، اس نے کہا، \”ایک مناسب لمحے پر آتا ہے، کیونکہ صارفین اب بھی بلند افراط زر اور معاشی غیر یقینی صورتحال کے درمیان قدر کی تلاش کرتے ہیں۔\”
وال اسٹریٹ کے مرکزی اسٹاک انڈیکس منگل کو 1 فیصد سے زیادہ گر گئے کیونکہ خوردہ فروشوں ہوم ڈپو اور والمارٹ کی جانب سے اداس پیشین گوئیوں نے ان خدشات میں اضافہ کیا کہ شرح سود میں تیزی سے اضافہ اور مہنگائی امریکی معیشت کو نقصان پہنچا رہی ہے۔
ہوم ڈپو انک 5.4% گر کر تین ماہ کی کم ترین سطح پر پہنچ گیا جب نمبر 1 گھریلو گھریلو بہتری کی زنجیر نے مانگ کو کمزور ہونے کی وارننگ دی اور 2023 کے لیے منافع کی پیشن گوئی جاری کی۔
چھوٹے حریف Lowe\’s Cos Inc اگلے ہفتے اپنے نتائج سے پہلے 4.8 فیصد گر گیا۔
والمارٹ، دنیا کے سب سے بڑے خوردہ فروش، نے تخمینوں سے کم پورے سال کی آمدنی کی پیش گوئی کرنے کے بعد 0.2% کی کمی کی اور منافع کے مارجن کو نچوڑنے والی خوراک کی افراط زر کی توقع سے زیادہ گرم ہونے کی ایک سنگین تصویر پینٹ کی۔
B Riley Wealth کے چیف مارکیٹ سٹریٹیجسٹ آرٹ ہوگن نے کہا، \”Walmart صارف کے کام کرنے کے لیے ایک گھنٹی ہے اور حقیقت یہ ہے کہ وہ تصور کرتے ہیں کہ صارف اس مقام تک پہنچ رہا ہے کہ اسے پیچھے ہٹنا پڑے گا۔\”
تجزیہ کار توقع کر رہے ہیں کہ S&P 500 کمپنیوں کی آمدنی 2023 میں 1.6% بڑھے گی، جو کہ سال کے آغاز میں 4.4% نمو کا تخمینہ ہے، Refinitiv ڈیٹا کے مطابق۔
11 بڑے S&P 500 سیکٹرز میں سے دس گر گئے، صارفین کے صوابدیدی انڈیکس میں 2.1% کی کمی ہوئی۔
10:02 am ET پر، Dow Jones Industrial Average 424.64 پوائنٹس، یا 1.26%، 33,402.05 پر، S&P 500 47.46 پوائنٹس، یا 1.16%، 4,031.63 پر نیچے تھا، اور Composite پوائنٹ، یا 4.160، 4،70 نیچے تھا۔ %، 11,622.00 پر۔
2022 میں ایک دہائی سے زیادہ عرصے میں اس کی بدترین سالانہ نمائش کے بعد امریکی اسٹاک نے اس سال اب تک اپنے فوائد میں اضافہ کیا ہے، کیونکہ سرمایہ کاروں کو امید تھی کہ مرکزی بینک کی شرح میں اضافے کا سلسلہ اپنے اختتام کے قریب ہے۔
تاہم، حالیہ معاشی اعداد و شمار نے Fed کے 2% ہدف سے کہیں زیادہ افراط زر کے ساتھ لچکدار معیشت کی طرف اشارہ کیا ہے، جس میں دو یا تین مزید 25 بیسس پوائنٹ اضافے کے لیے شرطیں لگائی گئی ہیں۔
مرکزی بینک کو شرحوں میں اضافے کے لیے مزید ہلچل کی گنجائش مل گئی ہے کیونکہ فروری میں امریکی کاروباری سرگرمیاں غیر متوقع طور پر بحال ہوئیں، ایک سروے کے مطابق، ایک مضبوط خدمات کے شعبے کی مدد سے۔
منی مارکیٹ کے شرکاء دیکھتے ہیں کہ بینچ مارک کی سطح جولائی میں 5.3 فیصد تک پہنچ گئی ہے، اور سال بھر ان سطحوں کے قریب رہتے ہیں۔
خراب موڈ میں اضافہ کرتے ہوئے، امریکی بینچ مارک 10 سالہ ٹریژری نوٹ پر پیداوار میں اضافہ ہوا، جس سے شرح کے لحاظ سے حساس گروتھ اسٹاک پر دباؤ پڑا۔
Apple Inc, Amazon.com Inc, Microsoft Corp اور Google-parent Alphabet Inc 1.6% اور 1.6% کے درمیان گر گئے۔
ایک روشن جگہ میں، Meta Platforms Inc نے فیس بک کے والدین کے کہنے کے بعد کہ وہ Meta Verified نامی ایک ماہانہ سبسکرپشن سروس کی جانچ کر رہا ہے، 0.7 فیصد کا اضافہ کیا جو صارفین کو سرکاری ID کا استعمال کرتے ہوئے اپنے اکاؤنٹس کی تصدیق کرنے اور نیلے رنگ کا بیج حاصل کرنے دے گا۔
NYSE پر 5.23-to-1 کے تناسب اور Nasdaq پر 3.50-to-1 تناسب کے لیے کمی کے مسائل نے ایڈوانسرز کو پیچھے چھوڑ دیا۔
S&P انڈیکس نے 52 ہفتے کی ایک نئی بلندی اور ایک نئی نچلی سطح ریکارڈ کی، جبکہ Nasdaq نے 26 نئی بلندیاں اور 50 نئی کمیاں ریکارڈ کیں۔
والمارٹ انکارپوریٹڈ نے منگل کو 2023 کے اپنے معاشی نقطہ نظر میں ایک محتاط نوٹ مارا کیونکہ خوردہ بیل ویدر نے تخمینوں سے کم پورے سال کی آمدنی کی پیش گوئی کی ہے اور متنبہ کیا ہے کہ صارفین کی طرف سے محتاط اخراجات منافع کے مارجن پر دباؤ ڈال سکتے ہیں۔
دنیا کے سب سے بڑے خوردہ فروش کے حصص ابتدائی ٹریڈنگ میں 0.8 فیصد گر گئے کیونکہ کمپنی نے مہنگائی کے اعلی ماحول میں اپنے بہت سے مصنوعات فراہم کرنے والوں سے قیمتوں میں اضافے کا مقابلہ جاری رکھا۔
کرائے کے مکانات اور خوراک کی بلند قیمتوں کے درمیان امریکی صارفین کی اعلیٰ قیمتوں نے خدشہ پیدا کیا ہے کہ امریکی فیڈرل ریزرو ملکی طلب کو ٹھنڈا کرنے کے لیے قرضے لینے کے اخراجات کو مزید بڑھا سکتا ہے، جس سے سال کے دوسرے نصف میں معاشی بدحالی کا سامنا کرنا پڑ سکتا ہے۔
\”معاشی نقطہ نظر کے ساتھ اب بھی بہت گھبراہٹ اور غیر یقینی صورتحال ہے۔ بیلنس شیٹ مسلسل پتلی ہوتی جارہی ہے، بچت کی شرح اس سے تقریباً نصف ہے جو کہ وبائی مرض سے پہلے کی سطح پر تھی اور ہم اس طرح کی صورتحال میں نہیں رہے ہیں جہاں فیڈ چیف فنانشل آفیسر جان ڈیوڈ رینی نے رائٹرز کو بتایا۔
کہانی اشتہار کے نیچے جاری ہے۔
\”لہذا، یہ ہمیں اقتصادی نقطہ نظر پر محتاط بناتا ہے کیونکہ ہم صرف وہ نہیں جانتے جو ہم نہیں جانتے ہیں۔\”
مزید پڑھ:
کینیڈا کی مہنگائی کی شرح جنوری میں 5.9 فیصد تک گر گئی یہاں تک کہ گیس، خوراک کی قیمتوں میں اضافہ ہوا۔
اگلا پڑھیں:
سورج کا کچھ حصہ آزاد ہو کر ایک عجیب بھنور بناتا ہے، سائنسدانوں کو حیران کر دیتے ہیں۔
Refinitiv IBES ڈیٹا کے مطابق، والمارٹ نے جنوری 2024 تک سال کے لیے $5.90 سے $6.05 فی شیئر کی آمدنی کی پیش گوئی کی، تجزیہ کاروں کے $6.50 فی شیئر کے تخمینے سے کم۔
کمپنی نے کہا کہ پیشن گوئی میں اہم تجارتی کیٹیگریز میں افراط زر کی اعتدال سے متعلق اکاؤنٹنگ چارج سے 14 فیصد کا تخمینہ اثر اور والمارٹ یو ایس اور سامز کلب کے کاروبار میں انوینٹری کی سطح میں کمی شامل ہے۔
ہوم ڈپو نے منگل کو توقع سے کم سالانہ منافع کی بھی پیشن گوئی کی ہے کیونکہ بڑھتی ہوئی قیمتوں نے گھریلو بہتری کی مصنوعات کی مانگ کو متاثر کیا ہے۔
کمائی کے بعد کی کال پر، والمارٹ کے چیف ایگزیکٹیو آفیسر ڈوگ میک ملن نے کہا کہ وہ توقع کرتے ہیں کہ خشک گروسری اور فوری طور پر استعمال کے لیے بنائی گئی اشیاء میں اس سال کچھ \”مخلوط\” اثرات مرتب ہوں گے۔
مہنگائی کی زد میں آنے والے صارفین تیزی سے عام تجارتی سامان سے زیادہ خوراک اور استعمال کی اشیاء خریدنے کی طرف مائل ہو رہے ہیں، جس کے بارے میں رائنی نے کہا کہ اس سال مارجن میں کمی رہے گی۔ کمپنی نے کہا کہ کھلونے، الیکٹرانکس، گھر اور ملبوسات نرم جگہیں رہیں۔
CFRA کے تجزیہ کار ارون سندرم نے کہا، تاہم، یہ ماحول کی وہ قسم ہے جو والمارٹ کے حق میں ہے کیونکہ امریکیوں کے بڑھتے ہوئے حصے کو افراط زر کا احساس ہوتا ہے۔
میک ملن نے کال پر کہا، \”ہم آمدنی والے گروہوں میں حصہ حاصل کر رہے ہیں، بشمول اعلی سرے پر جس نے اس سہ ماہی میں امریکہ میں دوبارہ دیکھے گئے تقریبا نصف فوائد کو بنایا،\” میک ملن نے کال پر کہا۔
انہوں نے مزید کہا کہ \”ہم درمیانی اور زیادہ آمدنی والے دونوں خریداروں کے ساتھ امریکہ میں سامز کلب میں بٹوے کا ایک بڑا حصہ بھی حاصل کر رہے ہیں۔\”
CFO Rainey نے کہا کہ کمپنی نے چوتھی سہ ماہی میں حریفوں سے ڈالر اور حجم شیئر دونوں حاصل کیے ہیں۔
تھرڈ برج کے تجزیہ کار لینڈن لکسمبرگ نے کہا، \”وبائی بیماری کے دوران، ٹارگٹ جیسے خوردہ فروشوں نے صارفین کی تجارتی ذہنیت سے فائدہ اٹھایا۔\” \”اب چونکہ خریدار تیزی سے لاگت کے حوالے سے ہوش میں آ رہے ہیں اور تجارت کم ہو گئی ہے، والمارٹ فائدہ اٹھانے کے لیے بالکل صحیح پوزیشن میں ہے۔\”
افراط زر صارفین کے خرچ کرنے کی عادات کو بدل دیتا ہے۔
والمارٹ میں سرمایہ کار، جو کہ ریاستہائے متحدہ میں 5,000 سے زیادہ اسٹورز چلاتا ہے، سپلائرز سے بہتر قیمتوں پر بات چیت کرنے اور ٹارگٹ کارپوریشن جیسے حریفوں سے مقابلے کو روکنے کی کوششوں پر گہری نظر رکھے ہوئے ہیں، جن کی مصنوعات نسبتاً زیادہ قیمتی ہیں۔
کہانی اشتہار کے نیچے جاری ہے۔
رینی نے کہا کہ کمپنی نے تسلیم کیا کہ سپلائرز بلند قیمتوں سے نمٹ رہے ہیں۔ تاہم، کمپنی صارفین کو کم قیمتیں پہنچانے کے لیے سپلائرز کے ساتھ بات چیت کے لیے ڈیٹا اور لیوریجنگ میٹرکس کا استعمال کر رہی ہے، جس میں بہترین کارکردگی کا مظاہرہ کرنے والے تجارتی سامان اور بہترین کارکردگی والے زمرے شامل ہیں۔
مزید پڑھ:
مجھے کچھ وقفہ دو! KitKat بنانے والی کمپنی نیسلے نے مہنگائی کے کاٹنے پر قیمتوں میں اضافے کا منصوبہ بنایا ہے۔
اگلا پڑھیں:
خصوصی: جیمز اسمتھ کری نیشن کے قتل سے پہلے بیوہ کی 911 کال پر تشدد کا انکشاف
پراکٹر اینڈ گیمبل اور کٹ کیٹ بنانے والی کمپنی نیسلے سمیت کمپنیوں نے اس سال قیمتوں میں مزید اضافے کا انتباہ دیا ہے۔
والمارٹ نے 31 جنوری کو ختم ہونے والی تعطیلات کی سہ ماہی میں زبردست مانگ کی اطلاع دی، جس سے کل 164.05 بلین ڈالر کی آمدنی ہوئی، جو گزشتہ سال کے مقابلے میں 7.3 فیصد زیادہ ہے۔ تجزیہ کاروں نے 159.76 بلین ڈالر کی آمدنی کا تخمینہ لگایا تھا۔ ریاست ہائے متحدہ امریکہ میں موازنہ فروخت 8.3 فیصد بڑھ گئی، ایندھن کو چھوڑ کر، زیادہ قیمتوں اور ای کامرس کی فروخت سے کچھ حد تک مدد ملی۔
اس سہ ماہی کے لیے فی حصص کی ایڈجسٹ شدہ آمدنی $1.71 پر آئی، جو آسانی سے $1.51 کی اوسط توقع کو شکست دے رہی ہے۔
\”والمارٹ نے اپنے سال کا اختتام نمبروں کے ایک طاقتور سیٹ کے ساتھ کیا ہے جو ظاہر کرتا ہے کہ معاشی اور مسابقتی دباؤ کے باوجود، یہ خوردہ فروشی میں سب سے آگے ہے،\” گلوبل ڈیٹا کے منیجنگ ڈائریکٹر نیل سانڈرز نے کہا۔
(بنگلورو میں ادے سمپت اور نیویارک میں سدھارتھ کیولے اور اریانا میک لائمور کی رپورٹنگ؛ انیل ڈی سلوا کی ترمیم، برناڈیٹ بوم اور نک زیمنسکی)
As the US attempts to wean itself off its heavy reliance on fossil fuels and shift to cleaner energy sources, many experts are eyeing a promising solution: your neighborhood big-box stores and shopping malls.
The rooftops and parking lot space available at retail giants like Walmart, Target and Costco is massive. And these largely empty spaces are being touted as untapped potential for solar power that could help the US reduce its dependency on foreign energy, slash planet-warming emissions and save companies millions of dollars in the process.
At the IKEA store in Baltimore, installing solar panels on the roof and over the store’s parking lot cut the amount of energy it needed to purchase by 84%, slashing its costs by 57% from September to December of 2020, according to the company. (The panels also provide some beneficial shade to keep customers’ cars cool on hot, sunny days.)
As of February 2021, IKEA had 54 solar arrays installed across 90% of its US locations.
Big-box stores and shopping centers have enough roof space to produce half of their annual electricity needs from solar, according to a report from nonprofit Environment America and research firm Frontier Group.
Leveraging the full rooftop solar potential of these superstores would generate enough electricity to power nearly 8 million average homes, the report concluded, and would cut the same amount of planet-warming emissions as pulling 11.3 million gas-powered cars off the road.
The average Walmart store, for example, has 180,000 square feet of rooftop, according to the report. That’s roughly the size of three football fields and enough space to support solar energy that could power the equivalent of 200 homes, the report said.
“Every rooftop in America that isn’t producing solar energy is a rooftop wasted as we work to break our dependence on fossil fuels and the geopolitical conflicts that come with them,” Johanna Neumann, senior director for Environment America’s campaign for 100% Renewable, told CNN. “Now is the time to lean into local renewable energy production, and there’s no better place than the roofs of America’s big-box superstores.”
Advocates involved in clean energy worker-training programs tell CNN that a solar revolution in big-box retail would also be a significant windfall for local communities, spurring economic growth while tackling the climate crisis, which has inflicted disproportionate harm on marginalized communities.
Yet only a fraction of big-box stores in the US have solar on their rooftops or solar canopies in parking lots, the report’s authors told CNN.
CNN reached out to five of the top US retailers — Walmart, Kroger, Home Depot, Costco and Target — to ask: Why not invest in more rooftop solar?
Many renewable energy experts point to solar as a relatively simple solution to cut down on costs and help rein in fossil fuel emissions, but the companies point to several roadblocks — regulations, labor costs and structural integrity of the rooftops themselves — that are preventing more widespread adoption.
The need for these kinds of clean energy initiatives is becoming “unquestionably urgent” as the climate crisis accelerates, said Edwin Cowen, professor of civil and environmental engineering at Cornell University.
“We are behind the eight ball, to put it mildly,” Cowen told CNN. “I would have loved to see policy help incentivize rooftop solar 15 years ago instead of five years ago in the commercial space. There’s still a tremendous amount of work to do.”
Neumann said Walmart, the nation’s largest retailer, possesses by far the largest solar potential. Walmart has around 5,000 stores in the US and more than 783 million square feet of rooftop space — an area larger than Manhattan — and more than 8,974 gigawatt hours of annual rooftop solar potential, according to the report.
It’s enough electricity to power more than 842,000 homes, the report said.
Walmart spokesperson Mariel Messier told CNN the company is involved in renewable energy projects around the world, but many of them are not rooftop solar installations. The company has reported having completed on- and off-site wind and solar projects or had others under development with a capacity to produce more than 2.3 gigawatts of renewable energy.
Neumann said Environment America has met with Walmart a few times, urging the retailer to commit to installing solar panels on roofs and in parking lots. The company has said it’s aiming to source 100% of its energy through renewable projects by 2035.
“Of all the retailers in America, Walmart stands to make the biggest impact if they put rooftop solar on all of their stores,” Neumann told CNN. “And for us, this report just underscores just how much of an impact they could make if they make that decision.”
According to Environment America, Walmart had installed almost 194 megawatts of solar capacity on its US facilities as of the end of the 2021 fiscal year and additional capacity in off-site solar farms. The company’s installations in California were expected to provide between 20% to 30% of each location’s electricity needs.
Target ranked No. 1 for on-site solar capacity in 2019, according to industry trade group Solar Energy Industries Association’s most recent report. It currently has 542 locations with rooftop solar — around a quarter of the company’s stores — a Target spokesperson told CNN. Rooftop solar generates enough energy to meet 15% to 40% of Target properties’ energy needs, the spokesperson said.
Richard Galanti, the chief financial officer at Costco, said the company has 121 stores with rooftop solar around the world, 95 of which are in the US.
Walmart, Target and Costco did not share with CNN what their biggest barriers are to adding rooftop or parking lot solar panels to more stores.
Approximate number of households companies could power with rooftop solar
Walmart — 842,700
Target — 259,900
Home Depot — 256,600
Kroger — 192,500
Costco — 87,500
Source: Environment America, Frontier Group report, “Solar on Superstores”
“My suspicion is that they want an even stronger business case for deviating from business-as-usual,” Neumann said. “Historically, all those roofs have done is cover their stores, and rethinking how [they] use their buildings and thinking of them as energy generators, not just protection from rain, requires a small change in their business model.”
Home Depot, which has around 2,300 stores, currently has 75 completed rooftop solar projects, 12 in construction and more than 30 planned for future development, said Craig D’Arcy, the company’s director of energy management. Solar power generates around half of these stores’ energy needs on average, he said.
Aging rooftops at stores are a “huge impediment” to solar installation, D’Arcy added. If a roof needs to be replaced in the next 15 to 20 years or sooner, it doesn’t make financial sense for Home Depot to add solar systems today, he said.
“We have a goal of implementing solar rooftop where the economics are attractive,” D’Arcy told CNN.
CNN also reached out to Kroger, which owns about 2,800 stores across the US. Kristal Howard, a Kroger spokesperson, said the company currently has 15 properties — stores, distribution centers and manufacturing plants — with solar installations. One of the “multiple factors affecting the viability of a solar installation” was the stores’ ability to support a solar installation on the roofs, Howard said.
Cowen, the engineering professor at Cornell, said solar is already attractive, but that labor costs, incentives and the different layers of regulation likely pose some financial challenges in solar installations.
“For them, this means usually hiring a local site firm that can do that installation that also knows local policy,” Cowen said. “It’s just another layer of complexity that I think is beginning to make sense because the costs have come down enough, but it needs kind of reopening that door of getting into an existing building.”
Rep. Sean Casten of Illinois, who co-chairs the power sector task force in the House, said the US has “failed to provide the incentives to people who have the expertise to go in and build these things.” The reason both retail companies and the power sector have not made much progress on solar is because “our system is so disjointed” and has a complex regulation structure, Casten said.
“Why aren’t we doing something that makes economic sense? The answer is this horribly disjointed federal policy where we massively subsidize fossil energy extraction, and we penalize clean energy production,” Casten told CNN. “For a long, long time, if you wanted to build a solar panel on the rooftop of Walmart, your biggest enemy was going to be your local utility because they didn’t want to lose the load.
“We could have done this decades ago,” Casten added. “And had we done it, we would not be in this dire position with the climate, but we’d also have a lot more money in our pocket.”
For Charles Callaway, director of organizing at the nonprofit group WE ACT for Environmental Justice, strengthening the rooftop solar capacity in big box retail stores is a no-brainer, especially if companies allow the local community to reap benefits either through installation jobs or sharing the electricity produced later.
Either way, it would put a massive dent in curbing the climate crisis and help usher in an equitable transition away from fossil fuels — and it’s doable, Callaway told CNN.
The New York City resident led a worker training program that helped train more than 100 local community members, mostly people of color, to become solar installers. He also formed a solar workers cooperative to ensure many of the participants of the training program get jobs in a tough market.
In the last two years, Callaway said his group has not only installed solar panels on roofs of affordable housing units, but also equipment capable of producing 2 megawatts of solar energy on shopping malls up in upstate New York. He emphasized that hiring locally would be most beneficial since local installers know the community and local regulations best.
“One of my huge concerns is social equity,” Cowen said. “Access to renewable energy is a fairly privileged position these days, and we’ve got to figure out ways to make that not true.”
Jasmine Graham, WE ACT’s energy justice policy manager, said the potential of building rooftop solar on big box superstores is encouraging, only “if these projects use local labor, if they are paying prevailing wages, and if this solar is being used in a manner such as community solar, which would allow [utility] bill discounts for folks that live in the same utility zone.”
Pressure is mounting for global leaders to act urgently on the climate crisis after a UN report in late February warned the window for action is rapidly closing.
Neumann believes the US can meet its energy demand with renewables. All it takes, she said, is the political will to make that switch, and the inclusion of the local community so no one gets left behind in the transition.
“The sooner we make that transition, the sooner we’ll have cleaner air, the sooner we’ll have a more protected environment and better health and the sooner we’ll have a more livable future for our kids,” Neumann said. “And even if that requires investment, it is an investment worth making.”
As the US attempts to wean itself off its heavy reliance on fossil fuels and shift to cleaner energy sources, many experts are eyeing a promising solution: your neighborhood big-box stores and shopping malls.
The rooftops and parking lot space available at retail giants like Walmart, Target and Costco is massive. And these largely empty spaces are being touted as untapped potential for solar power that could help the US reduce its dependency on foreign energy, slash planet-warming emissions and save companies millions of dollars in the process.
At the IKEA store in Baltimore, installing solar panels on the roof and over the store’s parking lot cut the amount of energy it needed to purchase by 84%, slashing its costs by 57% from September to December of 2020, according to the company. (The panels also provide some beneficial shade to keep customers’ cars cool on hot, sunny days.)
As of February 2021, IKEA had 54 solar arrays installed across 90% of its US locations.
Big-box stores and shopping centers have enough roof space to produce half of their annual electricity needs from solar, according to a report from nonprofit Environment America and research firm Frontier Group.
Leveraging the full rooftop solar potential of these superstores would generate enough electricity to power nearly 8 million average homes, the report concluded, and would cut the same amount of planet-warming emissions as pulling 11.3 million gas-powered cars off the road.
The average Walmart store, for example, has 180,000 square feet of rooftop, according to the report. That’s roughly the size of three football fields and enough space to support solar energy that could power the equivalent of 200 homes, the report said.
“Every rooftop in America that isn’t producing solar energy is a rooftop wasted as we work to break our dependence on fossil fuels and the geopolitical conflicts that come with them,” Johanna Neumann, senior director for Environment America’s campaign for 100% Renewable, told CNN. “Now is the time to lean into local renewable energy production, and there’s no better place than the roofs of America’s big-box superstores.”
Advocates involved in clean energy worker-training programs tell CNN that a solar revolution in big-box retail would also be a significant windfall for local communities, spurring economic growth while tackling the climate crisis, which has inflicted disproportionate harm on marginalized communities.
Yet only a fraction of big-box stores in the US have solar on their rooftops or solar canopies in parking lots, the report’s authors told CNN.
CNN reached out to five of the top US retailers — Walmart, Kroger, Home Depot, Costco and Target — to ask: Why not invest in more rooftop solar?
Many renewable energy experts point to solar as a relatively simple solution to cut down on costs and help rein in fossil fuel emissions, but the companies point to several roadblocks — regulations, labor costs and structural integrity of the rooftops themselves — that are preventing more widespread adoption.
The need for these kinds of clean energy initiatives is becoming “unquestionably urgent” as the climate crisis accelerates, said Edwin Cowen, professor of civil and environmental engineering at Cornell University.
“We are behind the eight ball, to put it mildly,” Cowen told CNN. “I would have loved to see policy help incentivize rooftop solar 15 years ago instead of five years ago in the commercial space. There’s still a tremendous amount of work to do.”
Neumann said Walmart, the nation’s largest retailer, possesses by far the largest solar potential. Walmart has around 5,000 stores in the US and more than 783 million square feet of rooftop space — an area larger than Manhattan — and more than 8,974 gigawatt hours of annual rooftop solar potential, according to the report.
It’s enough electricity to power more than 842,000 homes, the report said.
Walmart spokesperson Mariel Messier told CNN the company is involved in renewable energy projects around the world, but many of them are not rooftop solar installations. The company has reported having completed on- and off-site wind and solar projects or had others under development with a capacity to produce more than 2.3 gigawatts of renewable energy.
Neumann said Environment America has met with Walmart a few times, urging the retailer to commit to installing solar panels on roofs and in parking lots. The company has said it’s aiming to source 100% of its energy through renewable projects by 2035.
“Of all the retailers in America, Walmart stands to make the biggest impact if they put rooftop solar on all of their stores,” Neumann told CNN. “And for us, this report just underscores just how much of an impact they could make if they make that decision.”
According to Environment America, Walmart had installed almost 194 megawatts of solar capacity on its US facilities as of the end of the 2021 fiscal year and additional capacity in off-site solar farms. The company’s installations in California were expected to provide between 20% to 30% of each location’s electricity needs.
Target ranked No. 1 for on-site solar capacity in 2019, according to industry trade group Solar Energy Industries Association’s most recent report. It currently has 542 locations with rooftop solar — around a quarter of the company’s stores — a Target spokesperson told CNN. Rooftop solar generates enough energy to meet 15% to 40% of Target properties’ energy needs, the spokesperson said.
Richard Galanti, the chief financial officer at Costco, said the company has 121 stores with rooftop solar around the world, 95 of which are in the US.
Walmart, Target and Costco did not share with CNN what their biggest barriers are to adding rooftop or parking lot solar panels to more stores.
Approximate number of households companies could power with rooftop solar
Walmart — 842,700
Target — 259,900
Home Depot — 256,600
Kroger — 192,500
Costco — 87,500
Source: Environment America, Frontier Group report, “Solar on Superstores”
“My suspicion is that they want an even stronger business case for deviating from business-as-usual,” Neumann said. “Historically, all those roofs have done is cover their stores, and rethinking how [they] use their buildings and thinking of them as energy generators, not just protection from rain, requires a small change in their business model.”
Home Depot, which has around 2,300 stores, currently has 75 completed rooftop solar projects, 12 in construction and more than 30 planned for future development, said Craig D’Arcy, the company’s director of energy management. Solar power generates around half of these stores’ energy needs on average, he said.
Aging rooftops at stores are a “huge impediment” to solar installation, D’Arcy added. If a roof needs to be replaced in the next 15 to 20 years or sooner, it doesn’t make financial sense for Home Depot to add solar systems today, he said.
“We have a goal of implementing solar rooftop where the economics are attractive,” D’Arcy told CNN.
CNN also reached out to Kroger, which owns about 2,800 stores across the US. Kristal Howard, a Kroger spokesperson, said the company currently has 15 properties — stores, distribution centers and manufacturing plants — with solar installations. One of the “multiple factors affecting the viability of a solar installation” was the stores’ ability to support a solar installation on the roofs, Howard said.
Cowen, the engineering professor at Cornell, said solar is already attractive, but that labor costs, incentives and the different layers of regulation likely pose some financial challenges in solar installations.
“For them, this means usually hiring a local site firm that can do that installation that also knows local policy,” Cowen said. “It’s just another layer of complexity that I think is beginning to make sense because the costs have come down enough, but it needs kind of reopening that door of getting into an existing building.”
Rep. Sean Casten of Illinois, who co-chairs the power sector task force in the House, said the US has “failed to provide the incentives to people who have the expertise to go in and build these things.” The reason both retail companies and the power sector have not made much progress on solar is because “our system is so disjointed” and has a complex regulation structure, Casten said.
“Why aren’t we doing something that makes economic sense? The answer is this horribly disjointed federal policy where we massively subsidize fossil energy extraction, and we penalize clean energy production,” Casten told CNN. “For a long, long time, if you wanted to build a solar panel on the rooftop of Walmart, your biggest enemy was going to be your local utility because they didn’t want to lose the load.
“We could have done this decades ago,” Casten added. “And had we done it, we would not be in this dire position with the climate, but we’d also have a lot more money in our pocket.”
For Charles Callaway, director of organizing at the nonprofit group WE ACT for Environmental Justice, strengthening the rooftop solar capacity in big box retail stores is a no-brainer, especially if companies allow the local community to reap benefits either through installation jobs or sharing the electricity produced later.
Either way, it would put a massive dent in curbing the climate crisis and help usher in an equitable transition away from fossil fuels — and it’s doable, Callaway told CNN.
The New York City resident led a worker training program that helped train more than 100 local community members, mostly people of color, to become solar installers. He also formed a solar workers cooperative to ensure many of the participants of the training program get jobs in a tough market.
In the last two years, Callaway said his group has not only installed solar panels on roofs of affordable housing units, but also equipment capable of producing 2 megawatts of solar energy on shopping malls up in upstate New York. He emphasized that hiring locally would be most beneficial since local installers know the community and local regulations best.
“One of my huge concerns is social equity,” Cowen said. “Access to renewable energy is a fairly privileged position these days, and we’ve got to figure out ways to make that not true.”
Jasmine Graham, WE ACT’s energy justice policy manager, said the potential of building rooftop solar on big box superstores is encouraging, only “if these projects use local labor, if they are paying prevailing wages, and if this solar is being used in a manner such as community solar, which would allow [utility] bill discounts for folks that live in the same utility zone.”
Pressure is mounting for global leaders to act urgently on the climate crisis after a UN report in late February warned the window for action is rapidly closing.
Neumann believes the US can meet its energy demand with renewables. All it takes, she said, is the political will to make that switch, and the inclusion of the local community so no one gets left behind in the transition.
“The sooner we make that transition, the sooner we’ll have cleaner air, the sooner we’ll have a more protected environment and better health and the sooner we’ll have a more livable future for our kids,” Neumann said. “And even if that requires investment, it is an investment worth making.”
As the US attempts to wean itself off its heavy reliance on fossil fuels and shift to cleaner energy sources, many experts are eyeing a promising solution: your neighborhood big-box stores and shopping malls.
The rooftops and parking lot space available at retail giants like Walmart, Target and Costco is massive. And these largely empty spaces are being touted as untapped potential for solar power that could help the US reduce its dependency on foreign energy, slash planet-warming emissions and save companies millions of dollars in the process.
At the IKEA store in Baltimore, installing solar panels on the roof and over the store’s parking lot cut the amount of energy it needed to purchase by 84%, slashing its costs by 57% from September to December of 2020, according to the company. (The panels also provide some beneficial shade to keep customers’ cars cool on hot, sunny days.)
As of February 2021, IKEA had 54 solar arrays installed across 90% of its US locations.
Big-box stores and shopping centers have enough roof space to produce half of their annual electricity needs from solar, according to a report from nonprofit Environment America and research firm Frontier Group.
Leveraging the full rooftop solar potential of these superstores would generate enough electricity to power nearly 8 million average homes, the report concluded, and would cut the same amount of planet-warming emissions as pulling 11.3 million gas-powered cars off the road.
The average Walmart store, for example, has 180,000 square feet of rooftop, according to the report. That’s roughly the size of three football fields and enough space to support solar energy that could power the equivalent of 200 homes, the report said.
“Every rooftop in America that isn’t producing solar energy is a rooftop wasted as we work to break our dependence on fossil fuels and the geopolitical conflicts that come with them,” Johanna Neumann, senior director for Environment America’s campaign for 100% Renewable, told CNN. “Now is the time to lean into local renewable energy production, and there’s no better place than the roofs of America’s big-box superstores.”
Advocates involved in clean energy worker-training programs tell CNN that a solar revolution in big-box retail would also be a significant windfall for local communities, spurring economic growth while tackling the climate crisis, which has inflicted disproportionate harm on marginalized communities.
Yet only a fraction of big-box stores in the US have solar on their rooftops or solar canopies in parking lots, the report’s authors told CNN.
CNN reached out to five of the top US retailers — Walmart, Kroger, Home Depot, Costco and Target — to ask: Why not invest in more rooftop solar?
Many renewable energy experts point to solar as a relatively simple solution to cut down on costs and help rein in fossil fuel emissions, but the companies point to several roadblocks — regulations, labor costs and structural integrity of the rooftops themselves — that are preventing more widespread adoption.
The need for these kinds of clean energy initiatives is becoming “unquestionably urgent” as the climate crisis accelerates, said Edwin Cowen, professor of civil and environmental engineering at Cornell University.
“We are behind the eight ball, to put it mildly,” Cowen told CNN. “I would have loved to see policy help incentivize rooftop solar 15 years ago instead of five years ago in the commercial space. There’s still a tremendous amount of work to do.”
Neumann said Walmart, the nation’s largest retailer, possesses by far the largest solar potential. Walmart has around 5,000 stores in the US and more than 783 million square feet of rooftop space — an area larger than Manhattan — and more than 8,974 gigawatt hours of annual rooftop solar potential, according to the report.
It’s enough electricity to power more than 842,000 homes, the report said.
Walmart spokesperson Mariel Messier told CNN the company is involved in renewable energy projects around the world, but many of them are not rooftop solar installations. The company has reported having completed on- and off-site wind and solar projects or had others under development with a capacity to produce more than 2.3 gigawatts of renewable energy.
Neumann said Environment America has met with Walmart a few times, urging the retailer to commit to installing solar panels on roofs and in parking lots. The company has said it’s aiming to source 100% of its energy through renewable projects by 2035.
“Of all the retailers in America, Walmart stands to make the biggest impact if they put rooftop solar on all of their stores,” Neumann told CNN. “And for us, this report just underscores just how much of an impact they could make if they make that decision.”
According to Environment America, Walmart had installed almost 194 megawatts of solar capacity on its US facilities as of the end of the 2021 fiscal year and additional capacity in off-site solar farms. The company’s installations in California were expected to provide between 20% to 30% of each location’s electricity needs.
Target ranked No. 1 for on-site solar capacity in 2019, according to industry trade group Solar Energy Industries Association’s most recent report. It currently has 542 locations with rooftop solar — around a quarter of the company’s stores — a Target spokesperson told CNN. Rooftop solar generates enough energy to meet 15% to 40% of Target properties’ energy needs, the spokesperson said.
Richard Galanti, the chief financial officer at Costco, said the company has 121 stores with rooftop solar around the world, 95 of which are in the US.
Walmart, Target and Costco did not share with CNN what their biggest barriers are to adding rooftop or parking lot solar panels to more stores.
Approximate number of households companies could power with rooftop solar
Walmart — 842,700
Target — 259,900
Home Depot — 256,600
Kroger — 192,500
Costco — 87,500
Source: Environment America, Frontier Group report, “Solar on Superstores”
“My suspicion is that they want an even stronger business case for deviating from business-as-usual,” Neumann said. “Historically, all those roofs have done is cover their stores, and rethinking how [they] use their buildings and thinking of them as energy generators, not just protection from rain, requires a small change in their business model.”
Home Depot, which has around 2,300 stores, currently has 75 completed rooftop solar projects, 12 in construction and more than 30 planned for future development, said Craig D’Arcy, the company’s director of energy management. Solar power generates around half of these stores’ energy needs on average, he said.
Aging rooftops at stores are a “huge impediment” to solar installation, D’Arcy added. If a roof needs to be replaced in the next 15 to 20 years or sooner, it doesn’t make financial sense for Home Depot to add solar systems today, he said.
“We have a goal of implementing solar rooftop where the economics are attractive,” D’Arcy told CNN.
CNN also reached out to Kroger, which owns about 2,800 stores across the US. Kristal Howard, a Kroger spokesperson, said the company currently has 15 properties — stores, distribution centers and manufacturing plants — with solar installations. One of the “multiple factors affecting the viability of a solar installation” was the stores’ ability to support a solar installation on the roofs, Howard said.
Cowen, the engineering professor at Cornell, said solar is already attractive, but that labor costs, incentives and the different layers of regulation likely pose some financial challenges in solar installations.
“For them, this means usually hiring a local site firm that can do that installation that also knows local policy,” Cowen said. “It’s just another layer of complexity that I think is beginning to make sense because the costs have come down enough, but it needs kind of reopening that door of getting into an existing building.”
Rep. Sean Casten of Illinois, who co-chairs the power sector task force in the House, said the US has “failed to provide the incentives to people who have the expertise to go in and build these things.” The reason both retail companies and the power sector have not made much progress on solar is because “our system is so disjointed” and has a complex regulation structure, Casten said.
“Why aren’t we doing something that makes economic sense? The answer is this horribly disjointed federal policy where we massively subsidize fossil energy extraction, and we penalize clean energy production,” Casten told CNN. “For a long, long time, if you wanted to build a solar panel on the rooftop of Walmart, your biggest enemy was going to be your local utility because they didn’t want to lose the load.
“We could have done this decades ago,” Casten added. “And had we done it, we would not be in this dire position with the climate, but we’d also have a lot more money in our pocket.”
For Charles Callaway, director of organizing at the nonprofit group WE ACT for Environmental Justice, strengthening the rooftop solar capacity in big box retail stores is a no-brainer, especially if companies allow the local community to reap benefits either through installation jobs or sharing the electricity produced later.
Either way, it would put a massive dent in curbing the climate crisis and help usher in an equitable transition away from fossil fuels — and it’s doable, Callaway told CNN.
The New York City resident led a worker training program that helped train more than 100 local community members, mostly people of color, to become solar installers. He also formed a solar workers cooperative to ensure many of the participants of the training program get jobs in a tough market.
In the last two years, Callaway said his group has not only installed solar panels on roofs of affordable housing units, but also equipment capable of producing 2 megawatts of solar energy on shopping malls up in upstate New York. He emphasized that hiring locally would be most beneficial since local installers know the community and local regulations best.
“One of my huge concerns is social equity,” Cowen said. “Access to renewable energy is a fairly privileged position these days, and we’ve got to figure out ways to make that not true.”
Jasmine Graham, WE ACT’s energy justice policy manager, said the potential of building rooftop solar on big box superstores is encouraging, only “if these projects use local labor, if they are paying prevailing wages, and if this solar is being used in a manner such as community solar, which would allow [utility] bill discounts for folks that live in the same utility zone.”
Pressure is mounting for global leaders to act urgently on the climate crisis after a UN report in late February warned the window for action is rapidly closing.
Neumann believes the US can meet its energy demand with renewables. All it takes, she said, is the political will to make that switch, and the inclusion of the local community so no one gets left behind in the transition.
“The sooner we make that transition, the sooner we’ll have cleaner air, the sooner we’ll have a more protected environment and better health and the sooner we’ll have a more livable future for our kids,” Neumann said. “And even if that requires investment, it is an investment worth making.”
As the US attempts to wean itself off its heavy reliance on fossil fuels and shift to cleaner energy sources, many experts are eyeing a promising solution: your neighborhood big-box stores and shopping malls.
The rooftops and parking lot space available at retail giants like Walmart, Target and Costco is massive. And these largely empty spaces are being touted as untapped potential for solar power that could help the US reduce its dependency on foreign energy, slash planet-warming emissions and save companies millions of dollars in the process.
At the IKEA store in Baltimore, installing solar panels on the roof and over the store’s parking lot cut the amount of energy it needed to purchase by 84%, slashing its costs by 57% from September to December of 2020, according to the company. (The panels also provide some beneficial shade to keep customers’ cars cool on hot, sunny days.)
As of February 2021, IKEA had 54 solar arrays installed across 90% of its US locations.
Big-box stores and shopping centers have enough roof space to produce half of their annual electricity needs from solar, according to a report from nonprofit Environment America and research firm Frontier Group.
Leveraging the full rooftop solar potential of these superstores would generate enough electricity to power nearly 8 million average homes, the report concluded, and would cut the same amount of planet-warming emissions as pulling 11.3 million gas-powered cars off the road.
The average Walmart store, for example, has 180,000 square feet of rooftop, according to the report. That’s roughly the size of three football fields and enough space to support solar energy that could power the equivalent of 200 homes, the report said.
“Every rooftop in America that isn’t producing solar energy is a rooftop wasted as we work to break our dependence on fossil fuels and the geopolitical conflicts that come with them,” Johanna Neumann, senior director for Environment America’s campaign for 100% Renewable, told CNN. “Now is the time to lean into local renewable energy production, and there’s no better place than the roofs of America’s big-box superstores.”
Advocates involved in clean energy worker-training programs tell CNN that a solar revolution in big-box retail would also be a significant windfall for local communities, spurring economic growth while tackling the climate crisis, which has inflicted disproportionate harm on marginalized communities.
Yet only a fraction of big-box stores in the US have solar on their rooftops or solar canopies in parking lots, the report’s authors told CNN.
CNN reached out to five of the top US retailers — Walmart, Kroger, Home Depot, Costco and Target — to ask: Why not invest in more rooftop solar?
Many renewable energy experts point to solar as a relatively simple solution to cut down on costs and help rein in fossil fuel emissions, but the companies point to several roadblocks — regulations, labor costs and structural integrity of the rooftops themselves — that are preventing more widespread adoption.
The need for these kinds of clean energy initiatives is becoming “unquestionably urgent” as the climate crisis accelerates, said Edwin Cowen, professor of civil and environmental engineering at Cornell University.
“We are behind the eight ball, to put it mildly,” Cowen told CNN. “I would have loved to see policy help incentivize rooftop solar 15 years ago instead of five years ago in the commercial space. There’s still a tremendous amount of work to do.”
Neumann said Walmart, the nation’s largest retailer, possesses by far the largest solar potential. Walmart has around 5,000 stores in the US and more than 783 million square feet of rooftop space — an area larger than Manhattan — and more than 8,974 gigawatt hours of annual rooftop solar potential, according to the report.
It’s enough electricity to power more than 842,000 homes, the report said.
Walmart spokesperson Mariel Messier told CNN the company is involved in renewable energy projects around the world, but many of them are not rooftop solar installations. The company has reported having completed on- and off-site wind and solar projects or had others under development with a capacity to produce more than 2.3 gigawatts of renewable energy.
Neumann said Environment America has met with Walmart a few times, urging the retailer to commit to installing solar panels on roofs and in parking lots. The company has said it’s aiming to source 100% of its energy through renewable projects by 2035.
“Of all the retailers in America, Walmart stands to make the biggest impact if they put rooftop solar on all of their stores,” Neumann told CNN. “And for us, this report just underscores just how much of an impact they could make if they make that decision.”
According to Environment America, Walmart had installed almost 194 megawatts of solar capacity on its US facilities as of the end of the 2021 fiscal year and additional capacity in off-site solar farms. The company’s installations in California were expected to provide between 20% to 30% of each location’s electricity needs.
Target ranked No. 1 for on-site solar capacity in 2019, according to industry trade group Solar Energy Industries Association’s most recent report. It currently has 542 locations with rooftop solar — around a quarter of the company’s stores — a Target spokesperson told CNN. Rooftop solar generates enough energy to meet 15% to 40% of Target properties’ energy needs, the spokesperson said.
Richard Galanti, the chief financial officer at Costco, said the company has 121 stores with rooftop solar around the world, 95 of which are in the US.
Walmart, Target and Costco did not share with CNN what their biggest barriers are to adding rooftop or parking lot solar panels to more stores.
Approximate number of households companies could power with rooftop solar
Walmart — 842,700
Target — 259,900
Home Depot — 256,600
Kroger — 192,500
Costco — 87,500
Source: Environment America, Frontier Group report, “Solar on Superstores”
“My suspicion is that they want an even stronger business case for deviating from business-as-usual,” Neumann said. “Historically, all those roofs have done is cover their stores, and rethinking how [they] use their buildings and thinking of them as energy generators, not just protection from rain, requires a small change in their business model.”
Home Depot, which has around 2,300 stores, currently has 75 completed rooftop solar projects, 12 in construction and more than 30 planned for future development, said Craig D’Arcy, the company’s director of energy management. Solar power generates around half of these stores’ energy needs on average, he said.
Aging rooftops at stores are a “huge impediment” to solar installation, D’Arcy added. If a roof needs to be replaced in the next 15 to 20 years or sooner, it doesn’t make financial sense for Home Depot to add solar systems today, he said.
“We have a goal of implementing solar rooftop where the economics are attractive,” D’Arcy told CNN.
CNN also reached out to Kroger, which owns about 2,800 stores across the US. Kristal Howard, a Kroger spokesperson, said the company currently has 15 properties — stores, distribution centers and manufacturing plants — with solar installations. One of the “multiple factors affecting the viability of a solar installation” was the stores’ ability to support a solar installation on the roofs, Howard said.
Cowen, the engineering professor at Cornell, said solar is already attractive, but that labor costs, incentives and the different layers of regulation likely pose some financial challenges in solar installations.
“For them, this means usually hiring a local site firm that can do that installation that also knows local policy,” Cowen said. “It’s just another layer of complexity that I think is beginning to make sense because the costs have come down enough, but it needs kind of reopening that door of getting into an existing building.”
Rep. Sean Casten of Illinois, who co-chairs the power sector task force in the House, said the US has “failed to provide the incentives to people who have the expertise to go in and build these things.” The reason both retail companies and the power sector have not made much progress on solar is because “our system is so disjointed” and has a complex regulation structure, Casten said.
“Why aren’t we doing something that makes economic sense? The answer is this horribly disjointed federal policy where we massively subsidize fossil energy extraction, and we penalize clean energy production,” Casten told CNN. “For a long, long time, if you wanted to build a solar panel on the rooftop of Walmart, your biggest enemy was going to be your local utility because they didn’t want to lose the load.
“We could have done this decades ago,” Casten added. “And had we done it, we would not be in this dire position with the climate, but we’d also have a lot more money in our pocket.”
For Charles Callaway, director of organizing at the nonprofit group WE ACT for Environmental Justice, strengthening the rooftop solar capacity in big box retail stores is a no-brainer, especially if companies allow the local community to reap benefits either through installation jobs or sharing the electricity produced later.
Either way, it would put a massive dent in curbing the climate crisis and help usher in an equitable transition away from fossil fuels — and it’s doable, Callaway told CNN.
The New York City resident led a worker training program that helped train more than 100 local community members, mostly people of color, to become solar installers. He also formed a solar workers cooperative to ensure many of the participants of the training program get jobs in a tough market.
In the last two years, Callaway said his group has not only installed solar panels on roofs of affordable housing units, but also equipment capable of producing 2 megawatts of solar energy on shopping malls up in upstate New York. He emphasized that hiring locally would be most beneficial since local installers know the community and local regulations best.
“One of my huge concerns is social equity,” Cowen said. “Access to renewable energy is a fairly privileged position these days, and we’ve got to figure out ways to make that not true.”
Jasmine Graham, WE ACT’s energy justice policy manager, said the potential of building rooftop solar on big box superstores is encouraging, only “if these projects use local labor, if they are paying prevailing wages, and if this solar is being used in a manner such as community solar, which would allow [utility] bill discounts for folks that live in the same utility zone.”
Pressure is mounting for global leaders to act urgently on the climate crisis after a UN report in late February warned the window for action is rapidly closing.
Neumann believes the US can meet its energy demand with renewables. All it takes, she said, is the political will to make that switch, and the inclusion of the local community so no one gets left behind in the transition.
“The sooner we make that transition, the sooner we’ll have cleaner air, the sooner we’ll have a more protected environment and better health and the sooner we’ll have a more livable future for our kids,” Neumann said. “And even if that requires investment, it is an investment worth making.”
As the US attempts to wean itself off its heavy reliance on fossil fuels and shift to cleaner energy sources, many experts are eyeing a promising solution: your neighborhood big-box stores and shopping malls.
The rooftops and parking lot space available at retail giants like Walmart, Target and Costco is massive. And these largely empty spaces are being touted as untapped potential for solar power that could help the US reduce its dependency on foreign energy, slash planet-warming emissions and save companies millions of dollars in the process.
At the IKEA store in Baltimore, installing solar panels on the roof and over the store’s parking lot cut the amount of energy it needed to purchase by 84%, slashing its costs by 57% from September to December of 2020, according to the company. (The panels also provide some beneficial shade to keep customers’ cars cool on hot, sunny days.)
As of February 2021, IKEA had 54 solar arrays installed across 90% of its US locations.
Big-box stores and shopping centers have enough roof space to produce half of their annual electricity needs from solar, according to a report from nonprofit Environment America and research firm Frontier Group.
Leveraging the full rooftop solar potential of these superstores would generate enough electricity to power nearly 8 million average homes, the report concluded, and would cut the same amount of planet-warming emissions as pulling 11.3 million gas-powered cars off the road.
The average Walmart store, for example, has 180,000 square feet of rooftop, according to the report. That’s roughly the size of three football fields and enough space to support solar energy that could power the equivalent of 200 homes, the report said.
“Every rooftop in America that isn’t producing solar energy is a rooftop wasted as we work to break our dependence on fossil fuels and the geopolitical conflicts that come with them,” Johanna Neumann, senior director for Environment America’s campaign for 100% Renewable, told CNN. “Now is the time to lean into local renewable energy production, and there’s no better place than the roofs of America’s big-box superstores.”
Advocates involved in clean energy worker-training programs tell CNN that a solar revolution in big-box retail would also be a significant windfall for local communities, spurring economic growth while tackling the climate crisis, which has inflicted disproportionate harm on marginalized communities.
Yet only a fraction of big-box stores in the US have solar on their rooftops or solar canopies in parking lots, the report’s authors told CNN.
CNN reached out to five of the top US retailers — Walmart, Kroger, Home Depot, Costco and Target — to ask: Why not invest in more rooftop solar?
Many renewable energy experts point to solar as a relatively simple solution to cut down on costs and help rein in fossil fuel emissions, but the companies point to several roadblocks — regulations, labor costs and structural integrity of the rooftops themselves — that are preventing more widespread adoption.
The need for these kinds of clean energy initiatives is becoming “unquestionably urgent” as the climate crisis accelerates, said Edwin Cowen, professor of civil and environmental engineering at Cornell University.
“We are behind the eight ball, to put it mildly,” Cowen told CNN. “I would have loved to see policy help incentivize rooftop solar 15 years ago instead of five years ago in the commercial space. There’s still a tremendous amount of work to do.”
Neumann said Walmart, the nation’s largest retailer, possesses by far the largest solar potential. Walmart has around 5,000 stores in the US and more than 783 million square feet of rooftop space — an area larger than Manhattan — and more than 8,974 gigawatt hours of annual rooftop solar potential, according to the report.
It’s enough electricity to power more than 842,000 homes, the report said.
Walmart spokesperson Mariel Messier told CNN the company is involved in renewable energy projects around the world, but many of them are not rooftop solar installations. The company has reported having completed on- and off-site wind and solar projects or had others under development with a capacity to produce more than 2.3 gigawatts of renewable energy.
Neumann said Environment America has met with Walmart a few times, urging the retailer to commit to installing solar panels on roofs and in parking lots. The company has said it’s aiming to source 100% of its energy through renewable projects by 2035.
“Of all the retailers in America, Walmart stands to make the biggest impact if they put rooftop solar on all of their stores,” Neumann told CNN. “And for us, this report just underscores just how much of an impact they could make if they make that decision.”
According to Environment America, Walmart had installed almost 194 megawatts of solar capacity on its US facilities as of the end of the 2021 fiscal year and additional capacity in off-site solar farms. The company’s installations in California were expected to provide between 20% to 30% of each location’s electricity needs.
Target ranked No. 1 for on-site solar capacity in 2019, according to industry trade group Solar Energy Industries Association’s most recent report. It currently has 542 locations with rooftop solar — around a quarter of the company’s stores — a Target spokesperson told CNN. Rooftop solar generates enough energy to meet 15% to 40% of Target properties’ energy needs, the spokesperson said.
Richard Galanti, the chief financial officer at Costco, said the company has 121 stores with rooftop solar around the world, 95 of which are in the US.
Walmart, Target and Costco did not share with CNN what their biggest barriers are to adding rooftop or parking lot solar panels to more stores.
Approximate number of households companies could power with rooftop solar
Walmart — 842,700
Target — 259,900
Home Depot — 256,600
Kroger — 192,500
Costco — 87,500
Source: Environment America, Frontier Group report, “Solar on Superstores”
“My suspicion is that they want an even stronger business case for deviating from business-as-usual,” Neumann said. “Historically, all those roofs have done is cover their stores, and rethinking how [they] use their buildings and thinking of them as energy generators, not just protection from rain, requires a small change in their business model.”
Home Depot, which has around 2,300 stores, currently has 75 completed rooftop solar projects, 12 in construction and more than 30 planned for future development, said Craig D’Arcy, the company’s director of energy management. Solar power generates around half of these stores’ energy needs on average, he said.
Aging rooftops at stores are a “huge impediment” to solar installation, D’Arcy added. If a roof needs to be replaced in the next 15 to 20 years or sooner, it doesn’t make financial sense for Home Depot to add solar systems today, he said.
“We have a goal of implementing solar rooftop where the economics are attractive,” D’Arcy told CNN.
CNN also reached out to Kroger, which owns about 2,800 stores across the US. Kristal Howard, a Kroger spokesperson, said the company currently has 15 properties — stores, distribution centers and manufacturing plants — with solar installations. One of the “multiple factors affecting the viability of a solar installation” was the stores’ ability to support a solar installation on the roofs, Howard said.
Cowen, the engineering professor at Cornell, said solar is already attractive, but that labor costs, incentives and the different layers of regulation likely pose some financial challenges in solar installations.
“For them, this means usually hiring a local site firm that can do that installation that also knows local policy,” Cowen said. “It’s just another layer of complexity that I think is beginning to make sense because the costs have come down enough, but it needs kind of reopening that door of getting into an existing building.”
Rep. Sean Casten of Illinois, who co-chairs the power sector task force in the House, said the US has “failed to provide the incentives to people who have the expertise to go in and build these things.” The reason both retail companies and the power sector have not made much progress on solar is because “our system is so disjointed” and has a complex regulation structure, Casten said.
“Why aren’t we doing something that makes economic sense? The answer is this horribly disjointed federal policy where we massively subsidize fossil energy extraction, and we penalize clean energy production,” Casten told CNN. “For a long, long time, if you wanted to build a solar panel on the rooftop of Walmart, your biggest enemy was going to be your local utility because they didn’t want to lose the load.
“We could have done this decades ago,” Casten added. “And had we done it, we would not be in this dire position with the climate, but we’d also have a lot more money in our pocket.”
For Charles Callaway, director of organizing at the nonprofit group WE ACT for Environmental Justice, strengthening the rooftop solar capacity in big box retail stores is a no-brainer, especially if companies allow the local community to reap benefits either through installation jobs or sharing the electricity produced later.
Either way, it would put a massive dent in curbing the climate crisis and help usher in an equitable transition away from fossil fuels — and it’s doable, Callaway told CNN.
The New York City resident led a worker training program that helped train more than 100 local community members, mostly people of color, to become solar installers. He also formed a solar workers cooperative to ensure many of the participants of the training program get jobs in a tough market.
In the last two years, Callaway said his group has not only installed solar panels on roofs of affordable housing units, but also equipment capable of producing 2 megawatts of solar energy on shopping malls up in upstate New York. He emphasized that hiring locally would be most beneficial since local installers know the community and local regulations best.
“One of my huge concerns is social equity,” Cowen said. “Access to renewable energy is a fairly privileged position these days, and we’ve got to figure out ways to make that not true.”
Jasmine Graham, WE ACT’s energy justice policy manager, said the potential of building rooftop solar on big box superstores is encouraging, only “if these projects use local labor, if they are paying prevailing wages, and if this solar is being used in a manner such as community solar, which would allow [utility] bill discounts for folks that live in the same utility zone.”
Pressure is mounting for global leaders to act urgently on the climate crisis after a UN report in late February warned the window for action is rapidly closing.
Neumann believes the US can meet its energy demand with renewables. All it takes, she said, is the political will to make that switch, and the inclusion of the local community so no one gets left behind in the transition.
“The sooner we make that transition, the sooner we’ll have cleaner air, the sooner we’ll have a more protected environment and better health and the sooner we’ll have a more livable future for our kids,” Neumann said. “And even if that requires investment, it is an investment worth making.”