South Korean tech companies are preparing to showcase their latest products at CES 2024, the world’s largest tech trade show in Las Vegas. The event is expected to attract over 130,000 visitors and explore the future of artificial intelligence. Samsung, SK, Hyundai Motor, and LG are some of the top exhibitors, with each company highlighting their AI-powered technologies, sustainability initiatives, and futuristic innovations. Samsung Electronics will present its AI vision, including hyperconnected user experiences and new AI-powered products. SK Group will showcase net-zero technologies and high bandwidth memory chips. LG Electronics will introduce new AI-powered technologies and a smart home AI agent. Hyundai Motor will focus on software-defined vehicles, sustainable mobility, and urban air mobility innovations. Kia will reveal purpose-built vehicles with modular design and adaptability. HD Hyundai will unveil its “Xite Transformation” vision, focusing on terrestrial innovation. Each company has ambitious plans for the tech show, including new product launches, future strategies, and sustainability initiatives.


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