The study investigated whether Danish consumers’ prejudices about vertically farmed veggies are true. Researchers found that participants liked vertically-farmed veggies almost as much as organic ones. This challenges previous studies’ findings about consumer attitudes towards vertical farming.
Vertical farming is an indoor technique using stacked layers and controlled conditions without soil. It has the potential to increase food security, reduce water and land use, and eliminate the need for pesticides. The study’s lead author, Sara Jaeger, believes that vertical farming can help achieve sustainability goals and make more space for nature.
The taste test results show that vertically-grown and organically-grown veggies were rated very closely by the participants. This study is the first of its kind and can pave the way for more widespread use of vertical cultivation.
Overall, the findings suggest that vertical farming can be a solution for future food production challenges in the face of climate change and limited access to water and agricultural land. Although it has high investment costs, vertical cultivation offers many advantages, and consumer education is key to overcoming prejudices about this method.
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