The content is a comprehensive history of the company, Braun. The book tells the story of the products such as the TP1 and T3 transistor radio, with images and new photographs, and how they were designed with a focus on high-quality design. It also addresses misconceptions about the design of Braun products, noting that Rams had a team of designers who were also influential. The book features the history of Braun alongside product catalogue and shows how it has evolved over the years. It discusses Dieter Rams’ influence over the brand, as well as his departure and the changes seen at Braun after his departure. It also highlights the impact of Braun’s design principles on companies like Apple. The book celebrates Braun’s history and innovation, and it aims to provide an in-depth understanding of how Braun’s design language and ethos evolved.
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