Apple has reportedly stopped advertising on X, previously known as Twitter, due to controversial posts made by its owner, Elon Musk. According to Axios, Disney, Warner Bros. Discovery, Paramount, and Comcast/NBCUniversal have also stopped their ads. This comes after Lionsgate and the European Commission announced that they had suspended all advertising on X due to concerns about the spread of misinformation. It’s reported that Apple was one of the biggest advertisers on the platform, even creating customized emoji animations for special events. In a September interview, Apple CEO Tim Cook expressed his dislike for some aspects of X and called antisemitism abhorrent. He also mentioned that Apple is always thinking about the decision to advertise on X. This update was added on November 17th. For more information, you can visit the links provided for Axios, New York Times, CNBC, Bloomberg, Politico, and The Verge.
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