The head of Universal, Lucian Grainge, supports YouTube’s new AI music technology. He believes that artists and technology partners should work together to create a responsible AI environment. Artists like Charli XCX, T-Pain, and Demi Lovato are cautious but intrigued by the potential of AI in the music industry. Google also announced other AI music projects, including a tool that turns humming into instrumental music. The content produced with these tools will be watermarked.
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