The Hollywood actors’ union, SAG-AFTRA, and major studios have not yet resolved their concerns about artificial intelligence (AI) in talks to end an ongoing strike. SAG-AFTRA has presented a revised proposal on the use of AI to the Alliance of Motion Picture and Television Producers (AMPTP), which represents media companies like Netflix and Walt Disney. The union has been seeking limitations on how studios can use generative AI technology in movies and TV shows to prevent actors from being replaced by digital performers or their likenesses being used without permission. Other issues are also being discussed in the negotiations. The AMPTP has not yet responded to SAG-AFTRA’s counter proposal package submitted on Saturday. The strike, which began in July, has resulted in actors picketing outside studio offices and demanding better pay and benefits. The strike by film and television writers for similar AI protections and increased compensation was resolved in late September, but the dual strikes have had significant economic impacts, costing the California economy at least $6 billion.
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