Apple has launched a new series of iPhones called the iPhone 15, which has a titanium shell, a faster chip, and improved video game capabilities. Despite the global smartphone slump, Apple has not raised the prices of these new iPhones. The launch event took place in California, amidst economic uncertainty, especially in China. Huawei, one of Apple’s competitors, has also announced the launch of its new Mate 60 series smartphone with satellite capability.
Apple’s new features in the iPhone 15 are driven by machine learning, although they do not explicitly mention artificial intelligence. The company has introduced a portrait mode in the Photos app that uses machine learning to detect and enhance portraits. It has also unveiled new watches, including a Series 9 Watch with a feature called “double tap” that allows users to perform tasks without touching the watch.
The Pro series of the iPhone 15 has a brighter display, a 48-megapixel camera, and 100% recycled cobalt in their batteries. Apple has also announced satellite connectivity for the iPhone 15, which can be used to summon roadside assistance. The company is also introducing USB-C charging cables for the iPhone 15 and AirPods Pro, as required by European regulators.
Despite these new features, Apple did not deliver any blockbuster surprises during the event, and its shares closed down after the event. The iPhone 15 starts at $799, while the Pro Max starts at $1,199. Apple still relies on iPhone sales for more than half of its revenue, but the global smartphone market has seen a decline in shipments.
In addition to the iPhones, Apple has also announced new features for its Apple Watch, including an outdoor sports-focused Apple Watch Ultra 2 with features for cycling and diving. The company is also making efforts to become carbon neutral by 2030.
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