Apple Inc. will be unveiling its new products on September 12, including the iPhone 15, new smartwatches, and the latest AirPods. The event will take place at the company’s headquarters in Cupertino, California. The most significant new product will be the iPhone 15 Pro line, with minor updates also expected for the Apple Watch and AirPods. Apple is also likely to discuss its upcoming software updates for the iPhone, iPad, and Apple Watch. The event, called “Wonderlust,” will focus on the core products of the company’s ecosystem. These products contribute around six percent of Apple’s overall revenue. The company is facing challenges this year, including a sales slump and trouble in China. To entice customers to upgrade, Apple is making major changes to its high-end iPhones, and it is also switching the phone’s charging and data port to the USB-C standard. Among the expected updates for the AirPods are improved device switching, the ability to mute and unmute from the AirPods, and a new feature called Conversation Awareness. Apple is also developing new health features for the AirPods. Bloomberg News will be covering the event live.


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