Meta Platforms is reportedly developing a new app called Threads, which aims to provide a Twitter-like experience. This move comes after Elon Musk’s ownership of Twitter resulted in unpopular changes that have dissatisfied users and advertisers. The app will include features such as liking, reposting, replying, and quoting threads, with counters showing the number of likes and replies. Posts on Threads will have a character limit of 500, allowing for links, photos, and videos up to five minutes long. Existing Instagram users can log in with their usernames and follow the same accounts on Threads, while new users will need to set up an Instagram account. Meta has emphasized safety measures, including enforcing Instagram’s community guidelines and providing tools for controlling mentions and replies. However, Threads has raised data privacy concerns due to the wide range of personal information it may collect. The app will not be launched in the European Union due to strict data privacy rules. Meta’s previous track record of starting and shutting down standalone apps raises doubts about the success of Threads. Furthermore, Meta’s focus on the metaverse and recent layoffs may impact its ability to effectively prioritize and support the new app. Musk’s rivalry with Mark Zuckerberg, CEO of Meta, could potentially escalate into a real-life confrontation, as the two billionaires engaged in an online exchange about a cage match.

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