Twitter’s US advertising revenue for April to early May was down 59% year on year, according to internal documents seen by the New York Times. Current and former employees suggested that advertisers were put off by Twitter’s increased prevalence of gambling, pornography and hate speech. Elon Musk, who bought the company for $44bn in October 2021, said tweets in May that the business was on the upswing and that Twitter could imminently become profitable. However, the documents reportedly also suggest that advertising staff at Twitter are worried about the impact of the negative press of recent months. The documents reportedly forecast a further 56% fall in US ad revenue for May 2022 compared to the previous year. Linda Yaccarino, recently appointed Twitter CEO by Musk, is expected to start work on Monday.

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