Indian streaming platform JioCinema, owned by billionaire Mukesh Ambani, has announced a subscription fee of INR999 ($12) per year for premium content. This marks the platform’s first step away from its previous free content model and is an attempt to rival global competitors such as Netflix and Disney in the country. The move came after a content deal was struck between Viacom18, owned by Reliance, and Warner Bros that allowed Warner titles such as ‘Succession’ to be made available on JioCinema. While HBO’s top-rated shows, including ‘Succession’, had been airing in India on the Disney Hotstar platform until 31 March, JioCinema has become popular for showing the IPL cricket tournament, which it broadcasts for free. JioCinema plans to introduce dozens of TV shows and movies, in Hindi and other languages, in the coming months.
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