Movie theater owners are optimistic about tech giants Apple and Amazon committing to putting their films on the big screen, according to Michael O’Leary, the new president of the National Association of Theater Owners. O’Leary believes that Apple and Amazon’s commitment to the theatrical experience is “amazing.” Following the reopening of cinemas, even Apple and Amazon are giving movies such as ‘Air,’ ‘Napoleon,’ and ‘Killers of the Flower Moon’ extended runs in theaters. CinemaCon, the annual gathering of multiplex and arthouse screen owners, saw screenings of previously streaming-only films, such as “Killers of the Flower Moon” starring Leonardo DiCaprio, and the upcoming historical epic “Napoleon” made by Apple. While Netflix last year gave ‘Glass Onion: A Knives Out Mystery’ its biggest ever theatrical launch, the movie still only played on around 600 screens. The industry faces challenges, with some of the world’s biggest theater chains remaining financially precarious.
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