Spotify has launched a new AI feature called “DJ” to better personalize the music listening experience for its users. The feature will provide a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like, using what Spotify says is a “stunningly realistic voice”. It is currently in beta testing and only available in English for Spotify Premium subscribers in the U.S. and Canada. The feature combines existing personalization technology, an AI voice from its 2022 Sonantic acquisition, and Generative AI through the use of OpenAI technology. As listeners engage with the feature, they will be presented with a personalized stream of songs that will include both newer tracks and old favorites. The DJ’s voice is based on Spotify’s Head of Cultural Partnerships, Xavier “X” Jernigan, and the feature will begin to roll out today in its supported markets. Tune into Spotify’s upcoming Stream On event to learn more about the redesigned home feed and other updates, and follow my Facebook group for more information.
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